Infotools Releases Paper on Enhancing Insights Team Credibility and Impact
Infotools, a leading provider of market research analysis solutions, has published a new paper in its Space to Think series, “Raising the Profile of Insights Within Your Organization.” This paper offers strategies for insights teams to boost credibility, gain stakeholder trust, and drive business impact effectively.
The publication gathers insights from industry experts and the Infotools podcast, Now That’s Significant, to provide practical advice on overcoming common challenges faced by insights teams. It covers topics such as addressing stakeholder skepticism, aligning research with business goals, and leveraging technology for better insights delivery.
Horst Feldhaeuser, Group Services Director at Infotools, emphasizes the importance of insights teams establishing themselves as strategic partners in a data-driven world. The paper outlines key themes, including strategies to overcome skepticism, align with business objectives, tell compelling stories with data, foster collaboration, and utilize technology for efficiency.
Feldhaeuser highlights the crucial role of insights professionals in guiding businesses through complexity and change. By implementing the recommendations outlined in the paper, teams can increase their influence and contribute to shaping the future of their organizations.
“Raising the Profile of Insights Within Your Organization” is now available for download. To access the full paper and learn more about Infotools’ Space to Think series, visit infotools.com.
About Infotools:
Founded in 1990, Infotools provides market research and consumer data analysis through its platform Harmoni. The company works with renowned brands like Coca-Cola, Shell, and Samsung, offering meaningful insights and compelling visualizations to influence key stakeholders. Visit infotools.com for more information or follow them on social media @infotools.
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