Zefr, in partnership with TikTok, has announced the global availability of Exclusion Lists for TikTok. These AI-driven suitability controls provide advanced protection for brands on the platform, with daily updates and customizable blocking options to mitigate content risks in real time. Advertisers can now utilize TikTok’s Video Exclusion Lists and Profile Feed Exclusion Lists for greater control over their ad placements. Zefr Boosts Brand Safety with AI-Powered Exclusion Capabilities

In today’s fast-paced digital landscape, Zefr is at the forefront of enhancing brand safety through real-time, AI-driven exclusion capabilities. These capabilities ensure precision, scale, and adaptability as trends evolve, providing brands with the tools they need to navigate the ever-changing online environment.

Why it Matters:

Full Loop Protection – Zefr’s real-time suitability enforcement goes beyond static blocklists, ensuring ongoing precision across campaigns.
Daily Updates – AI continuously refines exclusion parameters to keep brands protected as new content emerges.
An Expanded Customizable Taxonomy, Built for Brands – Zefr offers a granular suitability framework that surpasses industry defaults, allowing for more precise control over brand safety.
Gain Complete Content Transparency – Zefr’s UI, Atrium, provides detailed reporting insights, including trending concepts in your blocklist and a clear view of the protected content.
“Brands need controls that move as fast as social media does,” said Richard Raddon, Co-Founder & Co-CEO of Zefr. “TikTok’s Exclusion Lists empower advertisers, and with Zefr’s AI, these exclusions are intelligent, adaptable, and scalable.”

A New Era for Brand Suitability

Zefr’s Video Exclusion List and Profile Feed Exclusion List solutions are now available globally across all TikTok markets. Brands can activate them directly in TikTok Ads Manager or work with Zefr for enterprise-level protection. Future iterations of the Profile Feed Exclusion List will include third-party partner management capabilities, with Zefr optimizing brand safety and suitability for advertisers on the TikTok platform.

To learn more about Zefr’s expanded measurement and suitability exclusion capabilities on TikTok, visit www.zefr.com or contact Zefr at [email protected].

About Zefr

Zefr is a leader in AI-powered content classifications for brands and advertisers, offering solutions for multi-modal content understanding on platforms like YouTube, TikTok, Meta, and Snap. With a focus on safeguarding media and AI investments, Zefr maximizes performance and efficacy on these channels.

Headquartered in Los Angeles with global offices in New York, Chicago, London, Toronto, Singapore, and beyond, Zefr is redefining trust and transparency in social media in the age of AI. To learn more, visit zefr.com.

Press Contact:
Hank Kim
[email protected]

In conclusion, Zefr’s AI-driven exclusion capabilities are revolutionizing brand safety in the digital realm. With real-time precision, adaptability, and scale, Zefr empowers brands to navigate the fast-paced world of social media with confidence. By leveraging Zefr’s innovative solutions, advertisers can stay ahead of emerging trends and protect their brand reputation effectively. Explore Zefr’s offerings further to elevate your brand safety strategies and stay at the forefront of digital advertising.