To celebrate the film’s release, Miracle-Gro is launching a national campaign featuring co-branded TV and online video spots set to “Good Things Grow.” The spots are running across family-friendly programming on TV and streaming platforms. Co-branded content is also running across social media platforms, inviting people to cultivate enchanted gardens of their own.
“In this timeless tale, Snow White finds comfort in the beauty and mystical qualities of the enchanted forest and gardens, making the collaboration with the film a natural fit for Miracle-Gro,” said Sadie Oldham, vice president and general manager of the gardens business at ScottsMiracle-Gro. “We are here to help gardeners—both experienced and new—bring their own enchanted gardens to life.”
The Miracle-Gro and “Disney’s Snow White” promotion blooms for moviegoers with inspirational gardening tips, influencer content inspired by the all-new movie, and a presence at the world Premiere of “Disney’s Snow White” to encourage guests to bring their own enchanted worlds to life right in their own backyards.
Enchanted gardens are found in more than just fairytales. To learn more about making your own garden grow, visit miraclegro.com.
About Miracle-Gro:
Miracle-Gro is North America’s leader in gardening products, supporting gardeners with the solutions, tools and information they need to be successful, whether they’re growing their own food or beautifying their spaces. Consumers of all ages and experience levels trust the brand’s plant food, potting mix, soil and mulch to help them easily grow healthy plants. Miracle-Gro is part of The Scotts Miracle-Gro Company, founded in 1868, the world’s largest marketer of consumer products for lawn and garden care. Through its support of nonprofit programs, Miracle-Gro helps fight hunger while inspiring people to confidently grow food in their communities. For additional information, visit miraclegro.com.
About Disney’s Snow White:
“Disney’s Snow White,” a live-action musical reimagining of the classic 1937 film, opens exclusively in theaters March 21, 2025. Starring Rachel Zegler (“West Side Story”) in the title role and Gal Gadot (“Wonder Woman”) as her Stepmother, the Evil Queen, the magical music adventure journeys back to the timeless story with beloved characters Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy. “Disney’s Snow White” is directed by Marc Webb (“The Amazing Spider-Man”), written by Erin Cressida Wilson (“The Girl on the Train”), and produced by Marc Platt, p.g.a. (“Wicked”) and Jared LeBoff, p.g.a. (“Cruella”), with Callum McDougall (“Mary Poppins Returns”) serving as executive producer, and features all-new original songs from Benj Pasek and Justin Paul (“Dear Evan Hansen”).
SOURCE ScottsMiracle-Gro
