Now in its twelfth 12 months, the yearly motive advertising marketing campaign has helped Feeding The us® spouse meals banks conserve greater than 2 billion foods* for humans dealing with starvation in native communities. 

CHICAGO, Feb. 28, 2025 /PRNewswire/ — For the twelfth consecutive 12 months, all U.S. Walmart and Sam’s Membership places are teaming up with their shoppers, individuals, providers and co-workers for the Struggle Starvation. Spark Exchange. marketing campaign to help the Feeding The us community of spouse meals banks. 

The yearly donation marketing campaign, working March 1-31, kicks off a birthday celebration of two decades of partnership between Walmart, Sam’s Membership and Feeding The us that’s grown into some of the transformative collaborations within the starvation vacay field – with roughly $271 million in donations – together with greater than $177 million from the corporate and the Walmart Substructure and just about $95 million from shoppers and individuals. Walmart and Sam’s Membership have additionally donated greater than 9 billion kilos of meals to the Feeding The us community of native meals banks and spouse companies since 2006.

“Our extraordinary partnership is grounded in a shared belief that ending hunger in America is possible,” mentioned Claire Babineaux-Fontenot, Feeding The us’s CEO. “For two decades, Walmart and Sam’s Club have brought bold, impactful ideas to the table, and executed them consistently and with purpose. We are grateful for all they’ve done and all that’s to come.” 

The Struggle Starvation. Spark Exchange. marketing campaign will run on-line and in shops from March 1-March 31. Consumers have 3 simple tactics to help humans dealing with starvation: 

• For each taking part product bought in bind or on-line at Walmart.com or SamsClub.com, the provider will donate the financial an identical of a minimum of one meal* ($0.10) by and for a Feeding The us spouse meals reserve at Walmart and 5 foods* ($0.50) at Sam’s Membership, as much as acceptable limits. See specifically marked programs for complete main points.
• Donate at check-out in shops or golf equipment or on-line at Walmart.com and the Walmart app.
• Donate at Feeding The us’s Struggle Starvation. Spark Exchange. marketing campaign web page at both www.FeedingAmerica.org/Walmart or www.FeedingAmerica.org/SamsClub.

Right through the marketing campaign, all donations keep native. Gross sales-activated provider donations and check in donations are directed to a neighborhood Feeding The us spouse meals reserve positioned inside of a bind or membership’s folk. Since its inception in 2014, the marketing campaign has helped to conserve just about 2 billion foods* for humans dealing with starvation. 

“For the past 20 years, Feeding America, Walmart and Sam’s Club have collaborated to help people live better in the communities we serve. Together, we have supported the charitable meal system’s ability to recover more food donations from retailers and use tech-powered solutions that help food banks and agencies serve more people,” mentioned Julie Gehrki, president of the Walmart Substructure and senior vp at Walmart. “The Fight Hunger Spark Change. campaign is another way we build support for the fight against hunger by engaging our suppliers, customers and members to join us in giving to local food banks across the U.S.”

Walmart and Feeding The us’s partnership started within the aftermath of Typhoon Katrina in 2005, when Walmart Substructure made a $1 million donation for emergency vacay.

Along with extra emergency vacay help – together with main items within the wake of Hurricanes Helene and Milton in 2024 – multi-year investments from Walmart and Walmart Substructure have helped charity Feeding The us’s efforts to maximise meals sourcing and sharing, in addition to to extend its capability to supply and distribute meals extra successfully to families experiencing meals lack of confidence.

Walmart and the Walmart foot have funded retail company capability grants totaling $15.75 million – together with a $9.75 million donation in 2024 – that experience reached greater than 20 meals banks and masses of spouse companies around the nation. The grants extend retail donation systems and aid charity workforce, apparatus and transportation answers that lead to greater quantities of meals allotted to spouse companies, together with meals pantries and meal systems. 

The ones grants have helped equip systems just like the Rolling Bind Meals Pantry, an company spouse of the Center of Alabama Meals Deposit which has for years been operated out of a college bus in and round Bernard Law Montgomery, Alabama. With a contemporary lend, program manage Jeremy Lynch purchased a refrigerated freezer trailer, permitting the crowd to soundly delivery extra perishable donated meals to distribution occasions in different rural counties. 

“It’s been a game changer for sure,” Lynch mentioned, noting the untouched trailer machine helped distribute meals to about 8,500 households in 2024. Past the greater frequency of pickups and kilos of meals, the ease of the untouched trailer provides Lynch and his fellow volunteers extra capability and extra future to aid their communities by means of status up a sustainable program. “These grants are making an impact that’s far-reaching and that’s something you can’t really put a number to,” he mentioned. 

The 24 taking part providers for this 12 months’s Struggle Starvation. Spark Exchange marketing campaign for Walmart come with: B&G Meals, Inc., Ben’s Actual, Bush Brothers & Corporate, Celsius, The Coca-Cola Corporate, Conagra Meals, Dole Packaged Meals, LLC, Ferrero USA, Basic Generators, Hershey Salty Snacks, Undisclosed Valley Actual Ranch, Kellanova, Keurig Dr. Pepper, Kodiak, Kraft Heinz, Lipton Tea, Materne, Mondelez World, Olipop, Pepsi-Cola Promoting & Advertising and marketing, Inc., The Hain Celestial Crew, WK Kellogg Co, Unilever and Utz Constituent Meals. 

The six taking part providers for Sam’s Membership come with: Basic Generators, Kellanova, Kodiak, Kraft Heinz, Nestlé and Unilever. 

To be told extra concerning the marketing campaign, consult with https://www.feedingamerica.org/campaigns/fight-hunger-spark-change. 

*These days, $1 is helping serve a minimum of 10 foods attach by means of Feeding The us® by and for native spouse meals banks. 

Media Touch
Emily James
Feeding The us

About Feeding The us 
Feeding The us is dedicated to an The us the place no person is hungry. We help tens of thousands and thousands of humans who revel in meals lack of confidence to get the meals and sources they are saying they want to thrive as a part of a national community of meals banks, statewide meals reserve associations, meals pantries and meal systems. We additionally spend money on leading edge answers to extend equitable get admission to to sustaining meals, recommend for regulation that improves meals safety and paintings to handle components that have an effect on meals safety, similar to fitness, price of dwelling and act. We spouse with humans experiencing meals lack of confidence, policymakers, organizations, and supporters, united with them in a motion to finish starvation. Consult with FeedingAmerica.org to be informed extra.

About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel store serving to humans lower your expenses and reside higher — anytime and anyplace — in shops, on-line, and thru their cell gadgets. Each and every life, roughly 270 million shoppers and individuals consult with greater than 10,750 shops and diverse eCommerce web sites in 19 nations. With fiscal 12 months 2025 earnings of $681 billion, Walmart employs roughly 2.1 million pals international. Walmart is still a pace-setter in sustainability, company philanthropy, and act alternative. Spare details about Walmart may also be discovered by means of visiting corporate.walmart.com, on Fb at facebook.com/walmart, on X (previously referred to as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

About Sam’s Membership
Sam’s Membership, the $90 billion section of Walmart Inc. (NYSE: WMT), is a club membership this is pioneering the age of retail revel in, offering unique get admission to to worth, comfort and trendy omnichannel buying groceries choices to thousands and thousands of individuals in 600 golf equipment around the U.S. and Puerto Rico. With over 40 years of innovating within the section, Sam’s Membership continues to redefine membership club buying groceries with its curated collection of property pristine meals and Member’s Mark® pieces, along with marketplace applied sciences and products and services like Scan & Progress™, curbside pickup and residential supply. Consult with the Sam’s Club Newsroom, store at SamsClub.com or fix with Sam’s Membership on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

SOURCE Feeding The us