Infinix Establishes State-of-the-Art Gaming Research Laboratory in Collaboration with Honor of Kings and MediaTek
SHANGHAI, Aug. 22, 2024 /PRNewswire/ — Infinix, known for its stylish tech products aimed at younger consumers, has announced a strategic partnership with Honor of Kings (developed by TiMi Studio Group) and MediaTek to create a cutting-edge gaming research laboratory. This collaboration, which began several months ago, is focused on driving innovation in mobile gaming technology and enhancing experiences for players in rapidly growing smartphone markets around the world.
The joint lab will harness the collective strengths of the three industry leaders. Infinix’s R&D center will oversee the lab’s development, the game development team of Honor of Kings will provide deep gaming expertise, and MediaTek, a chipset supplier, will contribute advanced silicon and system-level optimizations to further enhance mobile gaming performance.
“As mobile gaming continues to surge in popularity, players’ expectations for high-quality, immersive experiences are higher than ever,” said Puddle Hu, Deputy General Manager and Marketing Officer at Infinix. “By combining the technological expertise of Infinix, TiMi Studio Group, and MediaTek, and fueled by our dedication to serving the next generation of thinkers and creators, we are positioning this joint lab to drive the next wave of mobile gaming innovation.”
The research laboratory will focus on optimizing game performance, network optimization, and exploring AI-powered gaming innovations with the goal of elevating the gaming experience for players in fast-growing smartphone markets.
“We see immense potential in emerging smartphone markets, where mobile gaming is rapidly becoming a primary entertainment format,” said Jackson Jiang, Business Manager at TiMi Studio Group. “This collaboration will enable us to deliver cutting-edge gaming experiences that delight players and push the boundaries of what’s possible on mobile.”
The innovations from the joint lab will be integrated into Infinix smartphones, ensuring that these technologies reach a wide audience of mobile gamers. The three partners will also collaborate on joint marketing and brand-building efforts to raise awareness and drive adoption.
“Emerging markets are the future of mobile technology and gaming,” said Ben Tsai, WSD Deputy General Manager at MediaTek. “By combining our complementary strengths, we are laying the foundation for a new era of mobile gaming innovation that will benefit consumers worldwide.”
The joint gaming research laboratory is now operational, with the first wave of its technological breakthroughs expected to reach the market within the next twelve months.
For more information about Infinix and its innovative products and initiatives, visit www.infinixmobility.com.
About Infinix
Founded in 2013, Infinix is a stylish tech brand crafted for young consumers. With a presence in over 70 countries, Infinix delivers cutting-edge technology, stylish design, and exceptional performance. The product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google’s supremacy 50 Chinese Global Brand Developers List and ranked 6th in Fast Company’s World’s Most Innovative Companies of 2024 in the Asia-Pacific sector. For more information, please visit: http://www.infinixmobility.com/
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most pervasive MOBA with over 200 million registered users and more than 100 million daily players experiencing the thrill of team battles. Featuring highly imaginative and diverse character and battlefield design plus music created by world-renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and vibrant universe. Honor of Kings prides itself on being free to play games and fair to win, with success determined by players’ skills and strategies, not by how much they spend. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play games from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on Twitter, Facebook, Youtube, Instagram, or visit the official website of Honor of Kings.
SOURCE Infinix Mobility