The partnership between HMD and FC Barcelona marks an exciting new chapter for both brands. With HMD becoming a Global Partner of FC Barcelona and the Official Mobile Phone Partner of the club, the collaboration is set to bring innovative and engaging content to fans around the world.
The reveal video showcasing the intricate shaving of the FC Barcelona crest and HMD emblem on a fan’s head has already garnered significant attention on social media, with millions of views on platforms like TikTok. The fan-led trim video captures the spirit of both brands, combining football fandom with cutting-edge technology.
As part of the partnership, HMD will have a strong presence across FC Barcelona’s digital platforms, reaching millions of fans worldwide. The brands will collaborate on digital-first content pieces to engage fans and increase visibility for the partnership.
Commenting on the partnership, Lars Silberbauer, Global Marketing Officer at HMD, expressed his excitement about working with FC Barcelona. He highlighted the shared values of creativity, innovation, and a commitment to enhancing people’s lives through technology.
Similarly, Juli Guiu, vice-president of the FC Barcelona Marketing Department, emphasized the alignment of values between HMD and FC Barcelona. Both brands prioritize sustainability, responsible technology use, and a focus on future generations.
In addition to the partnership announcement, HMD also unveiled the latest addition to its smartphone lineup – the HMD Skyline in Blue Topaz. This premium handset features advanced camera capabilities, unrivaled repairability, and a stylish design. Priced at $499 USD, the HMD Skyline is set to launch in the U.S. in September.
Overall, the partnership between HMD and FC Barcelona represents a coming together of two innovative brands with a shared vision for the future. As they collaborate on exciting new projects and engage fans with compelling content, the partnership is poised to make a lasting impact in the worlds of technology and football.