TCL Showcases Innovative Technologies at Mobile World Congress 2025
Barcelona, Spain, March 6, 2025 /PRNewswire/ — TCL, the official global partner of the Olympic and Paralympic Games in the category of audiovisual home appliances and household devices, recently hosted an extensive innovation exhibition at the Mobile World Congress 2025 (MWC). This event marked TCL’s first international exhibition appearance since announcing its global Olympic partnership.
The MWC is one of the world’s largest annual exhibitions for mobile innovations, with over 101,000 visitors from around the globe in 2024. This year, TCL’s exhibition space covers 400 square meters, double the size of the previous year.
“We are proud to showcase our technologies at MWC 2025 as the official global partner of the Olympic and Paralympic Games,” said Joanne Du, CEO of TCL Industries. “Our participation not only demonstrates our commitment to driving innovations that enhance daily life but also connects us with the global industry to explore new opportunities in display technologies, 5G connectivity, and AI-driven solutions. Through these efforts, we aim to redefine intelligent experiences and shape a better future for all.”
TCL’s products will create new experiences for fans and athletes, from digital displays at the Olympic and Paralympic Games to household appliances in the Olympic Village. As part of the IOC’s AI agenda, TCL will enhance experiences both on-site and at home. Additionally, the company will support the “Athlete Moment” initiative, helping athletes stay connected with the love and support of their friends and families during competitions.
Technologies deployed as part of TCL’s Olympic partnership include intelligent displays that provide a more immersive visual experience, bringing fans closer to the action in and around the stadiums.
At MWC 2025, TCL CSOT introduced the APEX brand, focusing on delivering a pleasant display experience, reliable eye care, environmentally friendly features, and an unlimited vision for the future. Under this brand, TCL CSOT showcased its advanced Inkjet Printing (IJP) OLED displays and industry-leading innovations, such as the world’s first OLED laptop with camera-behind-display technology. These products embody one or more of APEX’s core pillars to enhance the next generation of smart devices.
Furthermore, TCL reaffirmed its commitment to human-centric innovations with the introduction of the AR glasses RayNeo Air 3s. In addition to advanced displays and eye-friendly design, the RayNeo Air 3s features the world’s first design with two opposing sound chambers. TCL also unveiled the RayNeo X3 Pro, powered by the world’s smallest light engine and boasting a lightweight design. These products represent advancements in display technology, design, and intelligence to seamlessly integrate digital interactions into everyday life.
Established in 1981, TCL aims to promote an intelligent, healthy lifestyle by enabling next-generation smart experiences. With 46 research and development centers and 38 production facilities worldwide, TCL operates in over 160 countries and regions. Its presence at MWC 2025 underscores the company’s commitment to improving daily life with its technologies. As a global partner of the Olympic and Paralympic Games, TCL will enhance the Olympic experience through technology and contribute to shaping a better-connected future for all.
TCL – Inspiring Greatness Through Innovation
TCL, short for “The Creative Life,” embodies creativity in all aspects of life. As a leading technology company, TCL is committed to providing intelligent technology solutions, including televisions, smartphones, audio products, smart home devices, display technologies, and clean energy that enhance the customer experience. To inspire even greater achievements, TCL has become the official global partner of the Olympic and Paralympic Games in the category of audiovisual home appliances and household devices until 2032.
In conclusion, TCL’s participation at MWC 2025 showcased its commitment to driving innovation and enhancing experiences for consumers, athletes, and fans alike. With a focus on intelligent technologies and human-centric design, TCL is poised to shape a more connected and engaging future for all. Visit TCL’s website for more information and stay tuned for exciting developments in the world of technology.
