This comes off the again of pristine analysis from King®, makers of Sweet Overwhelm Saga, that means 75% of American adults have misplaced contact with their playful aspect, and 82% agree that dabbling in day-to-day play games will considerably strengthen their general well-being.
Writer, researcher, and competition clothier Dr. Jane McGonigal underscores that day-to-day play games is important for fostering creativity, restoring pleasure, and lowering tension. “It’s simple — daily play allows us to feel good and be happy, with its benefits proven time and time again,” says Dr. McGonigal. “Music has always been a powerful medium for play – whether it’s discovering new playlists, mixing tracks, or immersing in live gigs – it allows us to escape, unleash creativity, and fully embrace the joy of letting loose.”
As pioneers in play games since 2012, Sweet Overwhelm Saga invited Kimbra, TOKiMONSTA, and Łaszewo to pattern and upload a brandnew spin to the sport’s iconic sounds; turning them into 3 pristine tracks, now are living completely throughout the competition:
- Kimbra feet Sweet Overwhelm, “Honeycomb” — weaves in candified sounds to assemble a tune that feels each nostalgic and explosive.
- TOKiMONSTA feet Sweet Overwhelm, “Floating” — blends digital rhythms with iconic Sweet Overwhelm components just like the wobble and accordions, pushing the limits of her style.
- Łaszewo feat Sweet Overwhelm, “Too Sweet” — brings a brandnew standpoint by means of combining in-game audio with dynamic beats and playful lyrics, breaking conventional musical moulds.
With this collaboration, Grammy award-winning Kimbra marks a pristine bankruptcy in her creative move. She says “I like to approach my work with a sense of curiosity and discovery— that playfulness is at the heart of my creative process. Sampling the Candy Crush sounds was a wonderful reminder of the joy and freedom that music allows, and resulted in a track I’m so proud of that it’s earned a spot on my upcoming album.”
Those tracks come sizzling at the heels of Sweet Overwhelm Saga kicking off its 3rd annual Song Season match on September nineteenth — an in-game pageant the place gamers take part in demanding situations themed round song to win particular rewards. This yr, the match introduces its most original prize but: the Candy Pitch Passport, an unique praise that grants the peak 10 gamers tickets to 3 concert events in their selection nearly any place on the planet. The free-to-enter Sweet Overwhelm Song Season match is to be had in 21 markets around the globe and is unmistakable to any person over 18 years worn who reaches Degree 25 and above.
Luken Aragon, VP of Advertising for Sweet Overwhelm Saga at King, mentioned: “Candy Crush Saga is about creating joyful experiences that are inspired by our mission of Making the World Playful, and our collaboration with these incredible artists elevates that. With our Music Season tournament offering once-in-a-lifetime live music experiences, we’re bringing the thrill of music and gaming together like never before.“
Over the ultimate few years, Sweet Overwhelm Saga has been turning up the quantity within the song scene with standout collaborations, together with dropping iconic music videos in-game, previewing excess stars’ songs before their general release and launching a limited-edition jewelry collab for match winners.
The tracks and song movies might be to be had in-game from September nineteenth, and to be had throughout Spotify, YouTube, and alternative social channels settingup September twentieth. Sweet Overwhelm Saga is to be had to obtain and play games for unfastened on iOS and Android. To be told extra in regards to the cellular competition and international match, seek advice from: www.candycrushsaga.com.
LINK TO OFFICIAL CAMPAIGN ASSETS
About Sweet Overwhelm Saga
Sweet Overwhelm Saga is without doubt one of the global’s maximum common cellular video games. Tens of millions of gamers all over the world fit colourful chocolates in mixtures of 3 or extra to win issues, defeat stumbling blocks, and move thru greater than 17,000 ranges. In November 2022, Sweet Overwhelm Saga celebrated its 10-year annualannually. Sweet Overwhelm Saga is to be had to obtain for unfastened from the Apple App Pack, Google Play games, Amazon App Pack, Home windows App Pack, and Fb.
About King
With a project of Making the Global Playful, King is a prominent interactive leisure corporate with greater than twenty years of historical past of handing over one of the most global’s maximum iconic video games within the cellular gaming trade, together with the world-famous Sweet Overwhelm franchise, in addition to alternative cellular competition hits similar to Farm Heroes Saga. Sweet Overwhelm has been the top-grossing franchise in U.S. app shops for 6 years, and King video games are performed by means of extra than 200 million per 30 days lively customers. King, part of Activision Snowfall which was once got by means of Microsoft (NASDAQ: MSFT), has competition studios in Stockholm, Malmö, London, Barcelona, and Berlin and workplaces in Dublin, San Francisco, Unused York, Los Angeles, and Malta. Additional information can also be discovered at King.com or by means of following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
About Kimbra
Kimbra is a Unused Zealand-born, Two era Grammy-winning experimental pop artist identified for her genre-blending tone and impressive ingenious optical. She first received international reputation with “Somebody That I Used to Know,” her duet with Gotye, which crowned charts international in 23 nations. Kimbra’s then copy, Idols & Vices (Vol. 1), comes out on September twenty fourth 2024, and explores the theme of poisonous famous person prayer and our shape-shifting identities on-line. It options collaborations with BANKS, Dram, and Sahtyre artists. Along her song, Kimbra stocks her creative move thru her Substack e-newsletter and her podcast Taking part in With Fireplace.
About TOKiMONSTA
Kimbra TOKiMONSTA is a Grammy-nominated manufacturer, artist, and label founder. Identified for her genre-blending tone and leading edge manufacturing, her 7th copy, Everlasting Reverie, explores subject matters of resilience and pleasure, taking pictures the transformative energy of song. Upcoming overcoming non-public demanding situations, together with a life-threatening mind situation, she continues to push ingenious barriers, mixing influences from international cultures. With a profession marked by means of fearless experimentation, TOKiMONSTA rest a dynamic power in digital song, inspiring and transporting listeners. She based the Los Angeles-based file label Younger Artwork Information in 2014 and might be celebrating its tenth annualannually this autumn. The label debuted with the drop of her mini-album Desiderium, which options Anderson.Paak and Joyce Wrice. Extra collaborations from Younger Artwork come with Ambré, EARTHGANG, Ryuichi Sakamoto, The Drums, Isaiah Rashad, Yuna, and Selah Sue.
About Łaszewo
Łaszewo is a emerging digital trio from Santa Barbara, California, made up of manufacturers Matt Ehrlich, Justin De Los angeles Fuente, and singer Keeva Bouley. With a method that defies categorization, their dynamic power has earned them spots at primary gala’s like Lighting fixtures All Evening, EDC Orlando, and Leak Area. Since their first unmarried drop in 2018, Łaszewo has been gaining consideration for his or her distinctive solution to digital song, bringing pristine intensity and creativity to the style. The gang just lately excused their debut copy, “IN COLOR” in August and is now embarking on their 2d ever headline excursion throughout 20 towns in the United States and Canada. The pristine copy and tickets are to be had on their site, www.laszewo.com.
SOURCE Sweet Overwhelm Saga
