Storyteq Named Leader in Gartner’s Magic Quadrant for Content Marketing Platforms 2025
LONDRES, 14 mars 2025 /PRNewswire/ — Storyteq, the innovative marketing technology from Inspired Thinking Group (ITG), has been recognized as a leader in Gartner’s Magic Quadrant™ 2025 for content marketing platforms – marking its third consecutive year as a frontrunner in the industry.
Gartner’s acknowledgement of Storyteq as a leader is based on its comprehensive vision and execution capabilities, positioning it as the most advanced in vision among all technology providers in the Magic Quadrant report.
This latest recognition follows Storyteq’s previous leadership positioning in Gartner’s 2025 Magic Quadrant for digital asset management – the only provider to be recognized as a leader in both reports.
The platform enables brands to activate high-quality marketing campaigns quickly and at scale, empowering teams to plan, create, manage, and optimize Halo content through an AI-based platform.
Halo content, as defined by ITG, refers to intelligent content that incorporates relevant marketing data, with Storyteq leveraging AI techniques to understand, suggest, and create the perfect asset for each customer interaction.
“We are extremely grateful to Gartner for this recognition, especially as it marks the third consecutive year we have been named a Leader,” said Andrew Swinand, CEO of ITG. “Content is the primary challenge facing brands today – it’s not just about delivering greater volumes, but also about intelligent and personalized content that resonates with customers across channels and contexts.”
“With its AI-driven capabilities, we believe Storyteq empowers global brands to do just that, while enhancing the speed and efficiency of content creation within their teams and processes.”
Storyteq has helped leading global brands execute impactful omnichannel marketing campaigns, including Heineken, Haleon, ASOS, JLR, and Comcast.
“Through Storyteq, we empower brands to leverage content as their competitive advantage,” stated Guido Derkx, CEO and co-founder of Storyteq. “Our content marketing platform accelerates content creation, enabling brands to adapt effectively while reducing costs. Through AI-based automation, it helps our clients connect with customers in increasingly meaningful ways, delivering more nuanced and valuable assets.”
Disclaimer: Gartner, Magic Quadrant for Content Marketing Platforms, March 10, 2025, Jeff Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren Gartner does not endorse any provider, product, or service described in its research publications and does not advise technology users to select only the highest-rated or designated providers. Gartner’s publications reflect the opinions of the Gartner research organization and should not be construed as factual statements. Gartner disclaims all warranties, express or implied, regarding this study, including any warranties of merchantability or fitness for a particular purpose. Trademark Disclaimer: GARTNER is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and worldwide. All rights reserved.
About Storyteq
Storyteq has been named a leader in Gartner’s Magic Quadrant for Content Marketing Platforms in 2023, 2024, and 2025. This AI-based platform enables brands to automate the creation, management, and optimization of intelligent, high-quality content at scale. Leading companies such as Heineken, Mentos, Renault, Haleon, and others use Storyteq in their content production to increase revenue and reduce costs.
About Inspired Thinking Group (ITG)
ITG is the leading Halo content partner for businesses worldwide. It simplifies marketing complexities and provides AI-driven agile content at speed and scale to drive business growth and reduce marketing costs. Clients include Heineken, Microsoft, Samsung, Haleon, KFC, John Lewis Partnership, and more. ITG employs over 2,000 people in its international offices, and its Storyteq platform is recognized by Gartner as a global leader.
In conclusion, Storyteq’s consistent recognition as a leader in Gartner’s Magic Quadrant demonstrates its commitment to innovation and excellence in content marketing technology. Brands can leverage Storyteq’s AI-powered platform to create impactful, personalized content that resonates with customers across channels, driving engagement and success. Explore how Storyteq can transform your marketing strategies and elevate your brand’s content creation capabilities.
