Soft2Bet Releases Exclusive Film Highlighting Founder’s Journey and Philanthropic Initiatives
Soft2Bet, a leading player in the gaming and betting industry, has unveiled an exclusive film showcasing the inspiring eight-year journey of its founder and CEO, Uri Poliavich, along with his team of industry pioneers. This film sheds light on their vision and unique path that has shaped the company’s future, illustrating how Uri Poliavich leads his business success while advocating for educational and philanthropic initiatives. The founder’s philosophy, “charity drives business,” is at the core of their mission.
Uri Poliavich himself reflects, “I remember a feeling of hunger, not just a child’s hunger, but a hunger for changing lives.”
Eight years ago, Soft2Bet started in a modest office before rapidly expanding into an international company based in Malta. Originally a B2C brand relying on third-party solutions, the company quickly evolved to develop proprietary technology and establish itself as a leading global provider of B2C and B2B services. Today, Soft2Bet operates multiple prestigious brands and holds over 16 licenses worldwide.
Innovation, platform deployment, and motivational engineering are at the heart of the company’s DNA, shaping the creation of their Motivational Engineering Gaming Application (MEGA). MEGA has become a major gamification solution that redefines entertainment and user engagement in the gaming industry.
A Change-Driven Leader’s Soul
Reflecting on his upbringing in Soviet Ukraine, Uri Poliavich credits his desire for significant change as the catalyst for Soft2Bet’s mission. His vision integrates innovation and purpose to constantly set new benchmarks in the industry. Uri Poliavich explains, “Over the past two years, we have seen incredible success in delivering innovative solutions to our clients. We will continue to follow technological trends such as AI, content preferences, and algorithms to increase our market share and attract new customers.”
This commitment to continuous improvement has propelled MEGA’s success, allowing operators to enhance customer loyalty, engagement, and overall user experience through data-driven insights and quality content. Today, Soft2Bet’s turnkey solutions operate successfully in active global markets, offering pioneering offers that transform the iGaming landscape.
Soft2Bet: Philanthropy and Generosity Serving Business Goals
Driven by passion and open-mindedness, Uri Poliavich extends entrepreneurship to philanthropy. In 2020, inspired by his wife, he founded the Yael Foundation to expand educational opportunities within Jewish communities. The foundation supports over 100 educational projects, including kindergartens, Sunday schools, and special education initiatives in 37 countries, benefiting 13,500 children worldwide.
Expanding their vision further, Soft2Bet launched Soft2Bet Invest, a $50 million fund targeting growing and mature companies in the iGaming and casual gaming sectors, promoting advanced technologies like AI, unique traffic generation methods, and user experience innovations. Soft2Bet underscores its commitment to innovation and social responsibility.
About Soft2Bet
Soft2Bet is a renowned provider of turnkey iGaming solutions, delivering quality products and services to online gaming operators. The company stands out with its Motivational Engineering Gaming Application (MEGA), proven to enhance loyalty and engagement. Soft2Bet has deployed numerous thriving iGaming brands and holds over 16 global licenses.
About the “Yael Foundation”
The Yael Foundation was established in 2020 by Jewish philanthropists Yael and Uri Poliavich, based on their vision of the global Jewish community as one large family united by common values and a commitment to mutual support.
Source: https://www.reuters.com/plus/the-yael-foundation-a-commitment-to-culture-and-innovation
In conclusion, Soft2Bet’s journey exemplifies the power of combining business success with philanthropic initiatives. Uri Poliavich’s leadership and commitment to innovation have driven the company’s growth, while his dedication to philanthropy has made a positive impact on communities worldwide. As Soft2Bet continues to innovate and expand its reach, it remains a beacon of inspiration in the gaming industry. Stay tuned for more exciting developments from this dynamic company.







