Soft2Bet CEO Uri Poliavich Reflects on Eight Years of Leadership and Philanthropy in New Film
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Soft2Bet CEO Uri Poliavich Reflects on Eight Years of Leadership and Philanthropy in New Film

Soft2Bet Premieres Exclusive Film on CEO’s Inspiring Journey

Soft2Bet, based in Sliema, Malta, released a captivating film today that chronicles the remarkable eight-year journey of its founder and CEO, Uri Poliavich, and his team of industry trailblazers. The film showcases their vision and innovative approach that is shaping the future of the company, highlighting how Poliavich drives business success while also championing educational and philanthropic initiatives. The storyline emphasizes Poliavich’s belief that “charity drives business.”

Uri Poliavich reflected, “I remember most the feeling of hunger, not just hunger as a child, but hunger to change my life.”

Eight years ago, Soft2Bet started in a humble office before rapidly evolving into an international company headquartered in Malta. Originally a B2C brand reliant on third-party solutions, the company quickly progressed, developing its own technologies and becoming a global leader in B2C and B2B services. Today, Soft2Bet manages multiple premium brands and holds over 16 licenses worldwide.

Innovation, platform development, and motivation engineering are at the core of the company’s DNA, shaping the evolution of the Motivational Engineering Gaming Application (MEGA). MEGA has emerged as a leading gamification solution that redefines entertainment and user engagement in the gaming sector.

Hungry for change and destined to lead, Poliavich credits his upbringing in Soviet Ukraine for fueling his drive for meaningful transformation, which has become the driving force behind Soft2Bet’s mission. His vision fuses innovation and goal-setting, continuously setting new standards in the industry. Poliavich stated, “In recent years, we have been incredibly successful in developing the innovative solutions our customers seek. We will continue to pursue technological trends like AI, content preferences, and algorithms to expand our market share and attract new customers.”

This commitment to continuous improvement has propelled MEGA’s success, enabling operators to enhance customer loyalty, engagement, and overall user experience through data-driven insights and high-quality content. Today, Soft2Bet’s turnkey solutions are successfully deployed in all active global markets, pioneering the transformation of the iGaming landscape.

Soft2Bet: Business Empowerment Through Philanthropy and Targeted Giving

Driven by passion and an open-minded approach, Poliavich extends entrepreneurship to philanthropy. In 2020, inspired by his wife, he founded the Yael Foundation to enhance educational opportunities in Jewish communities. The foundation supports over 100 educational projects, including kindergartens, Sunday schools, and special educational initiatives in 37 countries, impacting 13,500 children worldwide.

Expanding its vision, Soft2Bet launched Soft2Bet Invest, a $50 million fund targeting growth-stage and mature companies in the iGaming and casual gaming sectors that utilize advanced technologies like AI, unique traffic generation methods, and innovations in user experience. This initiative underscores Soft2Bet’s commitment to innovation and social responsibility.

About Soft2Bet

Soft2Bet is a leading provider of turnkey iGaming solutions, delivering high-quality products and services for online gambling operators. The company is renowned for its Motivational Engineering Gaming Application (MEGA), proven to enhance employee engagement and motivation. Soft2Bet has developed numerous successful iGaming brands and holds over 16 global licenses.

About the Yael Foundation

Founded in 2020 by Jewish philanthropists Yael and Uri Poliavich, the YAEL FOUNDATION is based on their vision of the worldwide Jewish community as a family united by shared values and a commitment to mutual support.

Source: Reuters – The Yael Foundation: A Commitment to Culture and Innovation

Photo: View the film here: https://mma.prnewswire.com/media/2650833/Soft2Bet_New_Film.jpg

In conclusion, Soft2Bet’s journey under the leadership of Uri Poliavich showcases a remarkable blend of business success, innovation, and philanthropy. By continually striving for excellence and embracing social responsibility, the company has not only excelled in the competitive gaming industry but also made a significant impact on global education and community development. The story of Soft2Bet serves as a testament to the power of vision, perseverance, and a commitment to positive change.