Soft2Bet Reflects on Eight Years of Leadership and Philanthropy with CEO Uri Poliavich
Soft2Bet, a prominent player in the iGaming industry, released an exclusive film today showcasing the inspiring journey of their founder and CEO, Uri Poliavich. The film highlights their vision for the future, innovative strategies, and commitment to philanthropic initiatives. Poliavich’s philosophy, “Charity drives business,” is at the core of their mission.
Uri Poliavich, reflecting on his childhood in Soviet Ukraine, credits his hunger for meaningful change as the driving force behind Soft2Bet’s mission. Their commitment to innovation and purpose has set new industry standards, with a focus on utilizing technology trends like AI to enhance market share and attract new customers.
Over the past eight years, Soft2Bet has evolved from a modest B2C brand relying on third-party solutions to a global powerhouse based in Malta. Their innovative platforms, like the Motivational Engineering Gaming Application (MEGA), have revolutionized user interaction in the gaming industry.
In addition to their business success, Soft2Bet is dedicated to giving back. Poliavich’s Yael Foundation, established in 2020, supports educational projects in Jewish communities worldwide, impacting over 13,500 children. They have also launched Soft2Bet Invest, a $50 million fund to support growth-stage companies in the iGaming and casual gaming sectors.
With a portfolio of successful iGaming brands and over 16 global licenses, Soft2Bet continues to lead the industry with a focus on innovation and social responsibility. Their commitment to driving positive change through philanthropy and purposeful donations sets them apart in the competitive gaming market.
In conclusion, Soft2Bet’s journey of leadership and philanthropy, led by CEO Uri Poliavich, showcases a unique blend of business acumen and social responsibility. Their innovative solutions and commitment to giving back highlight their position as a trailblazer in the iGaming industry. Stay tuned for more updates from Soft2Bet as they continue to redefine the landscape of online gaming.







