VARTA Automotive Launches New Color-Coded Battery Range for Simplified Selection

VARTA Automotive has introduced a new range of batteries aimed at streamlining choices for wholesalers, retailers, garages, and fleet managers. This new structure allows for easy identification and selection of suitable batteries for modern vehicles. As the leading brand of Clarios in EMEA, VARTA strengthens Clarios’ position as the world’s largest and most technologically advanced manufacturer of low-voltage batteries, with a 130-year history of innovation and growth.

The new product range includes color-coded labels to cater to different battery requirements due to the increasing complexity of vehicles. The SLI (Starting. Lightning. Ignition) battery with a blue label provides reliable starting power for conventional cars, while the EFB (Enhanced Flooded Battery) variant with a silver label enhances performance in Start-Stop vehicles and commercial vehicles with basic hotel functions. The AGM (Absorbent Glass Mat) battery with a gold label is designed for demanding applications, including advanced Start-Stop systems, well-equipped commercial vehicles, and electric consumers in EVs.

A new addition is the Li-Ion battery with an orange label, tailored for deep discharge off-grid recreational applications such as campers and pleasure boats, offering superior energy storage and smart connectivity via a Bluetooth app for end-users. This clear labeling system simplifies the selection process and reduces complexity both in-store and online.

Theres Gosztonyi, Vice President Aftermarket EMEA at Clarios, emphasized the importance of these improvements: “With this new range, we simplify battery selection and set a new standard in the aftermarket. Now our customers can easily navigate the product range and make the best decision to improve vehicle performance and increase reliability.”

Advanced Battery Technology for Modern Vehicles

VARTA introduces new advanced battery types to meet the changing demands of vehicles. The new EFB H9 and AGM H3 batteries offer higher energy efficiency, longer cycle resilience, and optimized performance for modern vehicles.

For Heavy Duty applications, the VARTA ProMotive series is expanded with the EFB A-Type, specially designed to support modern low-voltage systems in today’s trucks and commercial vehicles. Following the same design approach, the new AGM B-Type will further optimize performance and reliability, with its go-to-market planned for the fall of 2025.

With the rise of digital and off-grid lifestyles, VARTA launches a premium Li-Ion Leisure range for campers, caravans, and maritime applications. It offers twice the usable energy of lead-acid batteries, over 3,000 cycles, a 45% lighter design, and smart connectivity via Bluetooth and CAN-bus. The VARTA Li-ion Battery Check App provides real-time insight into the battery’s condition, charge status, and usage.

Bernadette Gatzemeier, Senior Product Manager at Clarios, adds: “The new range is a direct response to the changing demands of the industry. With a clear, structured lineup and advanced technology, we ensure that our batteries not only meet today’s demands but are also ready for the future.”

Support for Wholesalers, Garages, and Fleet Managers

In addition to the new product range, VARTA continues to support its partners with specific services for the automotive sector. Wholesalers, retailers, and garages benefit from a streamlined purchasing experience and clear customer guidance. They can rely on the VARTA Battery Finder for accurate battery selection and professional training to stay informed about the latest technologies. Fleet managers have access to the VARTA Fleet Program for expert support and customized purchasing, while the Total Cost of Ownership (TCO) calculator helps optimize investments by analyzing battery performance and cost efficiency.

With the new range, VARTA reinforces its commitment to making battery selection easy while delivering leading performance. From garages to fleet managers, wholesalers, retailers, and adventurers, the new range ensures that finding the right battery has never been easier.

For more information, visit www.varta-automotive.com.

About Clarios

Clarios is the global leader in advanced low-voltage battery technologies for mobility. Our batteries and smart solutions power nearly every type of vehicle and can be found in 1 of the 3 cars on the road today. With approximately 18,000 employees in over 100 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety, and comfort to everyday life. We take our responsibility for the planet with a rigorous focus on sustainability – promoting the best sustainability practices and advocating for them throughout our industry. We are working to ensure that 100% of our products sold are recyclable, and we recycle 8,000 batteries per hour in our network.

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