Shiji Unveils New Brand Identity: A 24/7 Support System for the Hospitality Industry
Shiji, a renowned global provider of hospitality technology solutions, has launched a comprehensive rebranding effort to consolidate its suite of products under a cohesive brand structure. This transformation signifies Shiji’s dedication to providing seamless, round-the-clock support to the global hospitality sector.
In the last 25 years, Shiji has transitioned from an IT service company to a powerhouse in global technology, offering a wide range of solutions including property management, point-of-sale, reputation management, distribution, payments, and guest engagement. The company’s growth through strategic acquisitions has brought top-notch solutions under the Shiji umbrella, albeit creating complexity in its brand and product landscape.
Kevin King, CEO of Shiji International, emphasized the significance of this rebranding, stating, “Now that our acquisitions have been fully integrated, it’s time to present a unified platform of solutions under one cohesive brand system. Our new brand structure simplifies the navigation of our offerings for hoteliers while reinforcing our core mission of delivering world-class technology that seamlessly aligns with the hospitality industry’s operations.”
The rebranding is centered around the theme of “Day and Night,” paying homage to the hospitality industry’s continuous operation. This branding underscores Shiji’s role as a technology partner that is always available, ensuring uninterrupted hotel operations.
Introducing Shiji’s Newly Branded Solutions
To enhance clarity and consistency across its platform, Shiji has introduced new branding for its core solutions:
– Daylight PMS: A fully cloud-based property management system tailored for luxury and full-service hotels.
– Infrasys POS: A cloud-based, offline-capable point-of-sale system trusted by hotels, resorts, and high-traffic venues worldwide.
– Reviewpro Reputation: A leading reputation management tool that aggregates guest feedback for data-driven service improvements.
– Horizon Distribution: A dynamic distribution platform that enhances access to global markets, including China.
– Iceportal Content: A centralized content distribution system for images, text, and attributes across hospitality channels.
– Meridian Experiences: A solution for managing and monetizing ancillary services such as spa and event bookings.
– Astral Payments: A secure, tokenized payment platform streamlining transactions across all guest touchpoints.
– Stellaris Digital: Encompassing Digital Stay, Digital Dine, Digital Payby, and omnichannel communication tools enhancing guest experiences.
– Twilight Data + AI: A data lake environment providing deep insights and AI-powered decision-making for hotels.
Kevin King highlighted the integration and efficiency of their solutions, stating, “With this rebrand, we are making it clearer than ever how our solutions work together to support hoteliers in delivering exceptional guest experiences.”
A Unified, Future-Ready Hospitality Platform
In addition to renaming and streamlining its products, Shiji has introduced a new visual and conceptual model—the ‘day-night product cycle’—illustrating how its interconnected solutions support the entire guest journey. This model mirrors the industry’s non-stop nature and emphasizes Shiji’s commitment to innovation and service.
With operations in nearly every major hospitality market, Shiji offers localized expertise and support, ensuring seamless operations for hoteliers worldwide. Kevin King reaffirmed the company’s dedication to serving the hospitality industry at the highest level, stating, “Shiji is here for hoteliers, day and night, providing the technology and support they need to succeed.”
To learn more about Shiji’s Day-Night theme and its incorporation into the brand identity, visit www.shijigroup.com/day-night. For information on Shiji’s unified platform and how its solutions can enhance hotel operations, visit www.shijigroup.com.
In conclusion, Shiji’s rebranding effort signifies its commitment to providing seamless, 24/7 support to the global hospitality industry. With a focus on integration, efficiency, and innovation, Shiji’s newly branded solutions aim to enhance guest experiences and streamline hotel operations. Visit www.shijigroup.com for more information and to explore how Shiji’s technology can benefit your business. Please provide the content that needs to be rewritten.
