Title: WePlay Launches “Cloud Guardian Initiative” to Support Stray Cats in Istanbul

On March 21, 2025, WePlay, a global leader in social entertainment, announced its collaboration with the Bakırköy City Street Animal Temporary Care and Rehabilitation Center to launch the “Cloud Guardian Initiative for Stray Cats.” This philanthropic campaign aims to empower kindness through technology and social connections to address the issues faced by stray cats.

WePlay’s partnership with the renowned stray animal rescue organization focuses on rallying Gen-Z users to participate in charitable efforts. The initiative combines online interactions, offline events, and charitable donations to raise awareness and support for stray cats in Istanbul.

As a platform committed to connecting interesting souls, WePlay leverages its social influence and technological capabilities to make philanthropic participation more accessible. Users can virtually nurture a kitten on the platform and choose to redeem cat food offline or opt for proxy donations to receive a donation certificate.

The proceeds from the campaign will be converted into rescue supplies for cats at the Bakırköy City Street Animal Temporary Care and Rehabilitation Center. WePlay hosted an initiative-themed event at Istanbul’s Koru Lounge on March 22, 2025, where attendees brought their cats for photo opportunities and received commemorative gifts.

Internet celebrity Uzunmakarna, with over 9 million followers, also attended the event, adding to the excitement. WePlay’s Turkey Project Lead emphasized the importance of harnessing social connections to amplify the power of life and make philanthropy accessible to all.

This collaboration marks the second phase of WePlay’s Sustainable Philanthropy Program, with plans to launch a permanent Social Good section to sustain charitable initiatives globally. The company remains dedicated to creating vibrant online experiences that inspire compassion and reverence for life through the joy of play.

Every stray cat deserves kindness, and every click can spark change. Join WePlay’s “Cloud Guardian Initiative” today to make a difference in the lives of stray cats in Istanbul.