Rokt and Oracle Partner to Launch All-Female iRacing Team with Red Bull
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Rokt and Oracle Partner to Launch All-Female iRacing Team with Red Bull

Title: Rokt and Red Bull Racing Celebrate Women in Motorsports and STEM

Rokt and Red Bull Racing Pepe Jeans Academy Programme are set to ring the Nasdaq Stock Market Opening Bell on March 12 to honor women in motorsports and STEM. This event marks the launch of an all-female iRacing team, a collaboration between Rokt and Oracle Red Bull Sim Racing. The initiative aims to provide professional coaching and competition opportunities for aspiring female sim racers.

The Rokt Red Bull Sim Racing Team’s debut will be celebrated at the Nasdaq MarketSite in Times Square, highlighting their commitment to diversity in motorsports and STEM fields. The team will offer training and support to selected female drivers, preparing them for a summer race debut. Annemarie D’Alessandro, a standout from the Rokt the Rig program, has been confirmed as a key driver for the team.

Representation is crucial in sim racing, and Rokt’s partnership with Oracle Red Bull Racing aims to support and empower female drivers and engineers. Through initiatives like Rokt the Rig and the Driven Beyond Limits video series, the collaboration seeks to create more opportunities for women in competitive sim racing and inspire future role models in the sport.

Female sim racers interested in joining the team can sign up for open trials through the Rokt Discord platform. The team’s car livery, designed by a female-led creative team, will showcase Rokt’s branding alongside Oracle Red Bull Sim Racing’s aesthetic.

Rokt, the global leader in ecommerce, specializes in unlocking real-time relevance in the Transaction Moment. Their AI Brain and Ecommerce Network power billions of transactions for leading companies worldwide. Headquartered in New York City, Rokt has a global presence across North America, Europe, and the Asia-Pacific region.

In conclusion, the collaboration between Rokt and Oracle Red Bull Racing exemplifies a commitment to diversity and inclusion in motorsports and STEM. By providing opportunities for female sim racers and engineers, the partnership is driving innovation and empowering women in the industry. Join us in celebrating women in motorsports and STEM with Rokt and Red Bull Racing.