PMI owns the “Stanley” brand for the products it is currently selling

PMI owns the “Stanley” trademark, along with the winged bear trademark, in the food and beverage container category

Stanley Black & Decker’s lawsuit seeks to capitalize on PMI’s success with its Stanley brand in the food and beverage container category

SEATTLE, Feb. 21, 2025 /PRNewswire/ — PMI WW Brands, LLC and Pacific Market International, LLC (together, PMI) today issued a strong rebuttal to a federal lawsuit filed by Stanley Black & Decker (SBD) – the self-proclaimed “world’s largest tool company” — challenging PMI’s long-standing use of PMI’s own federally registered, incontestable “Stanley” trademarks and related uses.

PMI’s Stanley brand dates back to 1913, when William Stanley Jr. developed the revolutionary vacuum flask.  Since that time, PMI’s Stanley brand has been associated with that rich history of innovation in the area of food and beverage containers.  Today, PMI possesses long-standing rights in its Stanley brand, which it proudly displays on its food and beverage containers, along with its iconic winged bear logo and founding year—1913.  SBD’s filing seeks to stop PMI from using PMI’s own incontestable federally registered “Stanley” trademarks for its popular food and beverage containers – products over which SBD has no “Stanley” rights.  SBD’s filing appears aimed at exploiting PMI’s Stanley brand affinity and fanbase, which has been carefully cultivated and nurtured over the past 100+ years.

“We own the ‘Stanley’ brand in the Food and Beverage container category. Stanley Black & Decker’s Complaint takes aim at our century-old Stanley brand, apparently seeking to capitalize on our success and undermine over a century of innovation and hard work developing our food and beverage containment products.” said Matt Navarro, PMI WW Brands, LLC’s Global President. “Protecting and defending our brand is crucial.”

Both companies have distinct market positions, customer segments, and marketing approaches. PMI has grown Stanley into a global lifestyle brand, with a focus on innovative food and beverage containers.  In contrast, SBD holds itself out as “a global provider of hand tools, power tools, outdoor products and related accessories,” according to its Annual Report recently filed with the SEC. The differences between these two companies and their brands is stark.

PMI will vigorously defend this lawsuit and pursue all available remedies against SBD.

Media Contact: press@stanley1913.com

SOURCE Stanley 1913