Omnicom Media Group Dominates 2024 New Business Ranking, Secures .7 Billion
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Omnicom Media Group Dominates 2024 New Business Ranking, Secures $7.7 Billion

Title: Omnicom Media Group Dominates Global Media Agency Rankings

Omnicom Media Group (OMG) has emerged as a powerhouse in the global media agency landscape, as highlighted in the recently published Global Media Agency New Business Barometer Full Year 2024 by independent research company COMvergence. In 2024, OMG secured approximately $7.7 billion in client billings, including $4.6 million in retained business, outperforming its closest competitor by over $1 billion.

OMG’s exceptional performance was not limited to financial gains but also reflected in its impressive retention rate of 74%, surpassing the industry average of 32%. The agency expanded its client portfolio with notable wins such as Amazon, Gap Inc., Goldman Sachs, HanesBrands, Michelin, Priceline, and Tim Hortons.

The COMvergence results align with Forrester’s analysis, where OMG was recognized as a “Leader” in media management services. OMG received top scores in categories like Innovation, Martech, and Adtech Implementation, showcasing its commitment to transparency, trustworthiness, and technological excellence.

OMG’s success can be attributed to its innovative Agency as a Platform model, supported by the Omni operating system. This model enabled OMG to secure 24% of the $39 billion in new business in 2024, while maintaining a remarkable retention rate of 96% across all clients.

PHD and OMD, OMG’s agency networks, also excelled in the global rankings. PHD secured top positions with wins like Volkswagen Group, Sainsbury’s, HP, and Unilever, boasting an impressive 83% retention rate. OMD, on the other hand, clinched victories with Gap Inc., MSC Cruises, AliExpress, and Michelin, solidifying its position as the #1 agency network in North America for net new business.

As OMG continues its winning streak into 2025, the agency remains at the forefront of industry innovation. Partnerships with tech giants like Amazon, Google, Roku, and TikTok underscore OMG’s commitment to delivering cutting-edge solutions for clients.

In conclusion, OMG’s dominance in the global media agency rankings is a testament to its strategic vision, technological prowess, and client-centric approach. With a strong start to 2025 and a track record of excellence, OMG is poised to lead the industry towards a future of unprecedented growth and success.