The basketball legend-turned-entrepreneur will entrance Alibaba.com’s marketing campaign—”Same Player, New Game”—for the Olympic Video games Paris 2024 along two alternative carrying stars who’re additionally successful in office

PARIS, July 10, 2024 /PRNewswire/ — Alibaba.com, a important platform for world business-to-business (B2B) e-commerce, as of late introduced Tony Parker as a World Ambassador for its “Same Player, New Game” ingenious marketing campaign for the Olympic Video games Paris 2024. Alibaba.com is the Respectable E-Trade Products and services Spouse of the Olympic Video games Paris 2024.

As the sector’s most effective in reality world, multi-sport athletics festival, the Olympic Video games brings in combination over 200 international locations in additional than 300 occasions. Simply because the Olympic Video games reaches an international target market, Alibaba.com—which connects B2B consumers and providers from over 200 international locations and areas and trade in products and services and office gear to permit companies to find merchandise, in finding providers and playground orders briefly—serves as a hub for progressive people to journey for gold on the planet of trade.

Alibaba.com’s World Ambassador, Tony Parker, is a two-time Olympian who reached the quarterfinals of Males’s Basketball with France on the Olympic Video games Rio 2016. Thought to be a legend of his recreation, Tony is a four-time winner of the NBA and has been featured within the NBA All-Megastar crew six instances. Then again, Tony’s a hit profession is going past his carrying accomplishments. Since retiring from the sport, he has grow to be a serial entrepreneur and investor who has effectively bridged the divide between sports activities and office.

Reflecting this sentiment, the “Same Player, New Game” marketing campaign will lift consciousness of the alternatives for athletes and Olympians to transition from carrying good fortune to entrepreneurship. As a World Ambassador, Tony will spotlight the relief at which motivated marketers—together with athletes and previous athletes—can arrange their very own companies, determine provide chains with consumers and dealers from all over the world, and power long-term expansion thru Alibaba.com.

Within the marketing campaign, Tony might be joined via Simona Galik Moore, a former Ladies’s Tennis Affiliation skilled, and Elias Schwärzler, the adrenaline-chasing mountain biker who—since 2022—has held the Guinness International Report for “Fastest Bicycle Towed by a Motorcycle.” Like Tony, each athletes have long past on to reach good fortune out of doors of sports activities. In 2020, Simona introduced a certified pickleball emblem riding hobby in one of the crucial thrilling unused sports activities. In the meantime, Elias is the founder and proprietor of a consultant mountain cycling clothes emblem and mountain cycling academy. Each utility Alibaba.com as an integral a part of their companies to supply unused merchandise, forge unused partnerships, and backup expansion. Each and every can even proportion extra main points in their proceed from carrying stars to marketers within the run-up to the Video games, together with at a high-profile press match scheduled to remove playground on July 31 in Paris. 

Over the approaching weeks, fanatics too can be expecting to look Alibaba.com’s World Ambassadors featured within the run-up to and throughout the Olympic Video games Paris 2024. Launching this year, the 3 World Ambassadors will superstar in a unused emblem marketing campaign^[1] highlighting Alibaba.com’s leading edge option to office.

Liz Wang, World Head of Advertising and marketing, Alibaba.com, mentioned: “To reach the pinnacle of your sport, you need to be self-motivated, disciplined, resilient and competitive—all traits that are also needed to be a successful entrepreneur. Tony Parker, Simona Galik Moore and Elias Schwärzler are inspiring examples of the transition from sports to business, and we are thrilled to welcome them to the Alibaba.com team during the Olympic Games Paris 2024.

“That is an unbelievable alternative to place a focus at the office alternatives to be had to former skilled sportspeople, and the way platforms akin to Alibaba.com can aid flip their entrepreneurial ambitions into truth.”

Tony Parker said: “Since retiring from skilled recreation, I’ve centered all my power on working my very own companies. I’m a habitual purchaser on Alibaba.com and feature distinguishable first-hand the plethora worth that may be created via connecting with providers and successfully sourcing merchandise thru its leading edge virtual platform. Now, in my function as an envoy for Alibaba.com, I can utility my non-public revel in to aid alternative athletes embark upon their entrepreneurial trips and revel in a a hit 2nd profession.”

Notes to Editors

Alibaba.com is a Worldwide Olympic Partner of the Olympic Games for e-commerce platform services. This partnership is part of Alibaba Group’s Olympic Partner (TOP) program with the International Olympic Committee, which started in 2017 when Alibaba Group became the official “Cloud Products and services” and “E-Trade Platform Products and services” Spouse for the Olympic and Paralympic Video games.

About Alibaba.com

Introduced in 1999, Alibaba.com is a important platform for world business-to-business (B2B) e-commerce that serves consumers and providers from over 200 international locations and areas all over the world. It’s i’m busy in products and services protecting numerous sides of trade, together with offering companies with gear that aid them succeed in an international target market for his or her merchandise and serving to consumers uncover merchandise, in finding providers and playground orders on-line speedy and successfully. Alibaba.com is a part of Alibaba World Virtual Trade Team.

SOURCE Alibaba.com