Allegro and MetaRouter Announce Strategic Partnership for Enhanced Data Quality and Security

Allegro, the largest e-commerce platform in Central Europe, and MetaRouter, a leader in server tag management and data integration, have joined forces to elevate data quality, security, and customer service. This partnership underscores Allegro’s commitment to data infrastructure excellence, positioning them ahead of competitors in digital privacy compliance.

Since implementing MetaRouter’s data collection solution in early 2023, Allegro has revolutionized its approach to customer data management across Poland and the Czech Republic. This collaboration addresses critical data quality and security challenges, particularly in light of evolving European data security regulations.

“Marta Piotrowska, Director of Media & AI & Mar-Tech & Retail Media at Allegro, emphasized how MetaRouter’s data collection has significantly improved data quality and propelled Allegro ahead of industry standards in customer data management and privacy,” said Tim Brunk, CEO of MetaRouter.

The partnership comes at a crucial time as companies prepare for the potential obsolescence of Google cookies and navigate complex European data processing regulations like GDPR and the Digital Markets Act. MetaRouter’s server-based approach offers Allegro a reliable solution for high-quality data collection while upholding strict privacy standards.

Allegro has already experienced numerous benefits from the partnership, including improved website performance, enhanced data delivery to marketing platforms, streamlined user consent management, seamless integration with existing cloud infrastructure, and proactive compliance with changing privacy regulations.

Both companies will sponsor the upcoming Poland & CEE 2025 Retail Summit, where Allegro will share insights on their data strategy and innovation in e-commerce.

For more information about MetaRouter’s customer data infrastructure platform, visit www.metarouter.io.

About MetaRouter:
MetaRouter is a leading customer data infrastructure platform that enhances data quality, compliance, and performance for corporate clients. With a focus on server-based technology prioritizing privacy, MetaRouter enables companies to securely and efficiently collect and activate customer data.

About Allegro:
Allegro is the largest European e-commerce platform with 25 years of experience. Collaborating with strategic partners, Allegro focuses on enhancing marketing, data quality, and technology solutions for retail.

Media Contact:
Zoe Hamilton
Email: [email protected]

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In conclusion, the partnership between Allegro and MetaRouter represents a significant advancement in data quality and security within the e-commerce industry. By prioritizing privacy and compliance, Allegro has gained a competitive edge in customer data management. This collaboration sets a high standard for industry innovation and regulatory compliance, ensuring a secure and efficient data infrastructure for both companies. Explore the possibilities of enhanced data quality and security with Allegro and MetaRouter today.