Meizu’s Optical Waveguide Glasses Leading the Augmented Reality Sector: A Report by iResearch

On March 20, 2025, iResearch, a renowned market research firm, released a report titled “2024 Consumer AR Glasses Market Dynamics and Industry Trend Insights.” This report delves deep into the development status, technological evolution, and competitive landscape of the Chinese consumer augmented reality glasses market. Meizu, leveraging its leadership in optical waveguide technology, AI enhancement, and comprehensive ecosystem development, tops the list of the “Five Leading Brands of Augmented Reality Glasses.” Meizu secures a top position in both sales volume and brand influence for augmented reality glasses, leading the technological development trend in the smart glasses industry.

In the fourth quarter of 2024, the success of Meizu’s new products, StarV Air2 and StarV View, directly boosted sector sales growth, solidifying Meizu’s position at the forefront. The brand leads the industry in technological capabilities, market share, and user experience, providing consumers with superior product options.

Meizu’s augmented reality glasses with optical waveguide solutions topped sales in 2024. Meizu also secured a top position in brand performance on Douyin. Particularly, in the fourth quarter of 2024, Meizu captured 41.5% market share in the 2,000 to 2,999 yen price segment on China’s leading augmented reality e-commerce platforms, ranking first in the industry and showcasing formidable competitiveness.

The report also evaluates the technological evolution of augmented reality glasses, citing optical waveguide technology as the future of consumer augmented reality glasses. Meizu and other brands have launched augmented reality products with optical waveguides, potentially accelerating a turning point in the industry.

Anticipating this technological development trend, Meizu began investing heavily in optical waveguide R&D as early as 2021, becoming the earliest and most committed Chinese manufacturer in this technology. After mass production and two product iterations, Meizu now leads nationally in price, technology, sales, etc.

Meizu’s products currently exhibit the highest maturity in the sector. As the first company to achieve truly wearable augmented reality glasses with optical waveguide technology, their StarV Air2 model has undergone two iterations and validation by 50,000 users, receiving universal acclaim for its design.

The StarV Air2 introduces innovative scroll wheel interaction design, aligning with user habits, and utilizes nanoimprint optical waveguide technology to minimize rainbow effects to industry lows. It also incorporates custom tempered glass technology, further solidifying its leadership in augmented reality and achieving generational leadership in the field.

iResearch concludes that companies excelling in device synergy, developer scale, and data assets will dominate future AR competition. Through Flyme AIOS, Meizu seamlessly integrates smartphones, augmented reality glasses, and smart cars, providing a multi-device, full-scenario, immersive ecosystem experience. Meizu is the only augmented reality glasses manufacturer with full ecosystem capabilities in the augmented reality sector, unlocking enormous potential for smart living in the future.

Furthermore, large-scale model applications are significantly enhancing the value of augmented reality glasses. Currently, among China’s top 25 RX companies, 24 have adopted AI technologies, and over 96% have adopted large AI models. “AR+AI” has become a defining feature of the industry’s next phase, with Meizu standing out as a leader in large AI model applications.

Meizu’s large-scale model Flyme AI, developed in-house, collaborates with top third-party models like Alibaba Cloud’s Tongyi Qianwen, ByteDance’s Doubao, and Baidu’s ERNIE Bot while integrating DeepSeek’s large model to build an AI-powered ecosystem. Meizu’s augmented reality glasses support large-scale AI dialogues, meeting summary extraction, and other functions through AI voice assistant interactions, providing users with more convenient and intelligent AI services. Along with Meizu’s ecosystem synergy, AI capabilities are shared across all devices, ensuring consistent AI experiences in all scenarios for users.

iResearch notes in the report that full-stack technological leaders like Meizu can balance open collaboration ecosystem building and vertical integration, possessing unique competitive advantages in hardware synergy, exclusive app content ecosystems, and closed-loop user data in multiple scenarios. These companies will dominate future markets.

It is worth mentioning that Meizu is the smartphone brand of DreamSmart Group, which offers AI eco-products in smartphones, XR, and smart cars. With deep technological expertise across multiple industries, DreamSmart is recognized as a leader in smart ecosystems.

According to iResearch’s data and industry trend analysis, Meizu’s StarV series of augmented reality glasses serves as a benchmark for technological innovation. Meizu is poised to elevate the consumer augmented reality glasses sector in China, introducing augmented reality into everyday life and providing users with smarter and more comfortable digital experiences.

In conclusion, Meizu’s leadership in optical waveguide technology and AI integration positions it as a frontrunner in the augmented reality industry. By staying at the forefront of technological advancements and ecosystem development, Meizu is shaping the future of smart living and digital experiences. Join us as we continue to explore the limitless possibilities of augmented reality and artificial intelligence with Meizu.