Meizu returns to the market with Flyme: A Comeback in Focus
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Meizu returns to the market with Flyme: A Comeback in Focus

Meizu Returns to the Global Market with Flyme AI Ecosystem at MWC25

Meizu has made a significant announcement at the MWC in Barcelona, marking its return to the global market. In exclusive interactions with various media outlets, Gu Binbin, CEO of overseas business, discussed the brand’s global strategy, the “smartphones + XR + smart cars” ecosystem, and localization operations.

With a substantial following in both China and worldwide, Meizu’s re-entry into the global market has garnered considerable attention. Gu addressed the brand’s globalization strategy and market selection criteria.

“Our globalization strategy is built on two pillars: market demand and technological innovation,” explained Gu, outlining Meizu’s strategic vision and approach. “Currently, we operate in over 30 countries and regions across Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe. Each market requires tailored solutions, leading us to adopt a ‘global vision, local execution’ approach.” This strategy ensures that marketing, R&D, and customer service are aligned with each market’s unique dynamics, forming the foundation of Meizu’s localization strategy. In the near future, Meizu plans to deepen its presence in existing markets while exploring new opportunities.

Gu highlighted Meizu’s current strategies that set it apart from competitors, including the “Smartphone + XR + Smart cars” ecosystem and the “All in AI” strategy. In Meizu’s philosophy, smartphones, augmented reality glasses, and smart cars play crucial roles in the future digital landscape. While each serves distinct purposes, they can be highly interconnected technically.

At the core is Flyme AIOS, seamlessly connecting smartphones, XR glasses, and cars to provide a more comprehensive and intelligent consumer experience. For instance, consumers can set navigation routes via their mobile phones and sync information with XR glasses and car central control screens. XR glasses can translate and synchronize meeting notes in real-time with mobile phones and computers, while smart cars can automatically plan the best route based on consumer schedules. This collaborative multi-terminal experience not only enhances consumer work efficiency but also improves product usage scenarios and value.

Last year, Meizu introduced its “All in AI” strategy, placing AI at the forefront of product development across its lineup. With AI as the foundation, Meizu has built a convergent AI ecosystem across multiple scenarios, offering smarter features to users. For example, AI technology enhances functions like photography, voice assistants, and personalized recommendations on mobile phones. XR glasses enable innovative applications such as real-time translation, navigation, and conference assistance through AI. In smart cars, the AI-powered Flyme Auto system provides users with a smarter driving experience.

Moreover, collaboration with Geely Group accelerates technology adoption and industry empowerment through Flyme Auto. Flyme Auto is one of China’s most widely adopted intelligent cabin operating systems, installed in over 500,000 vehicles.

As one of the fastest-growing intelligent cabin operating systems, Flyme Auto has surpassed 132,000 units in sales volume installed in smart cars, leading the market. Flyme Auto has also synchronized with Geely to expand globally, adapting to 22 Geely, LYNK & CO, and other brand models. Flyme Auto has now been exported to the Middle East, Eastern Europe, Asia-Pacific, and other regions, offering thousands of consumers a new intelligent cross-terminal experience.

Meizu, a smartphone brand under DreamSmart Group, offers AI-powered ecological products in three product areas: smartphones, XR, and smart cars. With extensive technological expertise across multiple industries, DreamSmart is recognized as a leader in intelligent ecosystems.

Looking ahead, Meizu will stay committed to its “All in AI” and globalization strategies, continuing to invest in product development and market expansion to offer superior eco-friendly products to tech enthusiasts worldwide.

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In conclusion, Meizu’s re-entry into the global market with its Flyme AI ecosystem marks a significant milestone in the brand’s journey towards providing intelligent solutions for consumers worldwide. The innovative approach of integrating smartphones, XR, and smart cars showcases Meizu’s commitment to enhancing user experiences through cutting-edge technology. As the brand continues to expand its presence and offerings, the future looks promising for Meizu and its ecosystem of AI-powered products. Engage with Meizu to explore the next frontier of intelligent technology.