Meizu Reintroduces Global Presence with Flyme AI Ecosystem
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Meizu Reintroduces Global Presence with Flyme AI Ecosystem

Meizu’s Global Comeback at the MWC in Barcelona

Meizu has made a significant return to the global market at the Mobile World Congress in Barcelona. In exclusive interviews with several media outlets, Mr. Gu Binbin, the executive director of overseas operations, discussed the brand’s global strategy, the “smartphones + XR + smart cars” ecosystem, and localization efforts.

Meizu has garnered a large following in China and worldwide over the past few years, making its return to the global market a highly anticipated event. The first question Mr. Gu addressed was about Meizu’s globalization strategy and how to select the right markets.

“Our globalization strategy is built on two pillars: market demand and technological innovation,” Mr. Gu explained. He elaborated on Meizu’s strategic thinking and approach.

“We are currently present in over 30 countries and regions across Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe. Each market requires tailored solutions, which is why we have adopted our ‘Global Vision, Local Execution’ approach. This ensures that marketing, R&D, and customer support are adapted to the unique dynamics of each market, forming the foundation of Meizu’s localization strategy. Moving forward, Meizu will strengthen its presence in these markets while exploring new opportunities.”

Mr. Gu highlighted the current strategies that set Meizu apart from its competitors, including the “Smartphone + XR + Smart Cars” ecosystem and the “All in AI” strategy. According to Meizu’s philosophy, smartphones, augmented reality, and smart cars are all crucial elements of the future digital life. While each serves distinct purposes, they can be closely interconnected technically.

At the core of the system is Flyme AIOS, which seamlessly connects smartphones, XR glasses, and cars, providing consumers with a more comprehensive and intelligent experience. For example, consumers can set navigation routes on their mobile phones and synchronize information with XR glasses and car screens. XR glasses can translate and synchronize meeting summaries in real-time with mobile phones and computers, while the smart car can automatically plan the best route based on the consumer’s schedule. This multi-terminal collaboration enhances consumer efficiency, usage scenarios, and product value.

Last year, Meizu introduced its “All in AI” strategy, placing AI at the heart of its product development across the board. With AI as the foundation, Meizu has built a convergent and multi-scenario AI ecosystem, offering smarter functions to users. For instance, on mobile phones, AI technology enhances features like photography, voice assistants, and personalized recommendations. XR glasses enable innovative applications such as real-time translation, navigation, and conference assistants through AI. In smart cars, the AI-driven Flyme Auto system provides users with a smarter driving experience.

Additionally, collaboration with the Geely Group accelerates Flyme Auto technology adoption and industry empowerment. Flyme Auto is one of the most widely adopted intelligent cockpit operating systems in China, installed in over 500,000 vehicles. It is among the most harmonious and rapidly growing intelligent cockpit operating systems. In January 2025, sales of smart cars equipped with Flyme Auto surpassed 132,000 units, ranking first. Flyme Auto has also expanded internationally, adapting to 22 models from Geely, LYNK & CO, and other brands. It has been exported to the Middle East, Eastern Europe, Asia-Pacific, and other regions, offering thousands of consumers a new intelligent experience across terminals.

Meizu is the smartphone brand of the DreamSmart Group, which offers AI eco-products in three product categories: smartphones, XR, and smart cars. With deep technological expertise in various sectors, DreamSmart is recognized as a leader in intelligent ecosystems.

In the future, Meizu will remain committed to its “All in AI” and globalization strategies, continuing to invest in product development and market expansion to offer superior eco-friendly products to technology enthusiasts worldwide.

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In conclusion, Meizu’s reentry into the global market at the MWC in Barcelona signals a new chapter in the brand’s journey. With a focus on innovation, localization, and cutting-edge technology like AI, Meizu is poised to make a significant impact on the global tech landscape. Stay tuned for more exciting developments from Meizu as they continue to push boundaries and redefine the future of digital experiences.