Branch, the leading Mobile Measurement Partner (MMP), has introduced new advancements in its Performance offering to provide growth marketers with privacy-centric attribution that connects user journeys across various touchpoints. This includes the ability for organizations in regulated industries to utilize encryption and decryption functionalities while complying with HIPPA and other regulatory requirements. The solution also features Predictive Aggregate Measurement (PAM) for detailed insights into campaign performance while maintaining privacy.

Valissa Warren, a senior digital data analyst at ANZ Plus, praised Branch’s Performance Suite for reducing reportable CPA significantly in just a few months. These innovations come at a crucial time as marketers and advertisers navigate challenges in assessing campaign effectiveness amidst evolving privacy regulations. Branch’s Performance solution offers actionable data for optimizing campaigns, seamless attribution across channels, and adapts to privacy changes as new regulations emerge.

In addition to Advanced Compliance Encryption and PAM, other enhancements include privacy-centric attribution, household measurement for cross-device performance analysis, and ROI Hub for centralized analytics. For more information on Branch Performance, visit branch.io/performance/. For media inquiries, contact [email protected]

Branch is a trusted linking and measurement partner for growth-focused teams, helping brands like Instacart, Western Union, and NBCUniversal acquire users, retain customers, and drive conversions. Source: Branch Metrics