Bata Celebrates 130 Years with a pristine Logo Marketing campaign: “Make Your Way”
LAUSANNE, Switzerland, Sept. 19, 2024 /PRNewswire/ — Bata, one of the vital global’s prominent shoes firms, proudly celebrates its One hundred and thirtieth yearly with a pristine logo marketing campaign named: “Make Your Way.” This milestone marks a birthday party of Bata’s walthy heritage, and an exhilarating evolution geared toward positioning the emblem as one of the vital manage possible choices international.
A Untouched Week for Bata
The “Make Your Way” marketing campaign displays Bata’s renewed center of attention on taste, sympathy, and affordability, aiming to draw a more youthful, trend-conscious target audience date honouring its robust heritage.
“This campaign is about inspiring self-expression and confidence. At Bata, we make shoes to accompany consumers as they create their own path in life and build their road to the future,” says Sandeep Kataria, World CEO of Bata.
Strategic Visual
The pristine positioning, “Stylish, comfort-enhanced, affordable shoes for every side of you to make your way” objectives to secured with as of late’s fashion-conscious shoppers, to enlarge Bata consumers bottom and force additional enlargement. It’s going to be communicated via Bata’s key labels: “Bata”, “Bata Comfit,” and “Bata Red Label.” This technique positions Bata as the one primary high-street shoes Store if truth be told concentrated on ‘Each and every Facet of You’ via unique and heritage-rich in-house manufacturers, overlaying each side of client occasion: get dressed, vacay and game.
World Marketing campaign Rollout
Advanced with the company &Rosàs, the worldwide marketing campaign contains media investments, in-store storytelling, and a redesign of Bata’s e-commerce and social media manner.
Particular Tasks
It’s going to additionally attribute do-good advertising and marketing efforts to encourage and backup ladies throughout numerous areas. Creation in September in Europe, Bata will introduce a distinct One hundred and thirtieth-anniversary version of ladies’s ballerinas, supporting ladies in ballet and dance, fostering participation from numerous backgrounds, and helping ladies dealing with financial demanding situations. The Ballerinas are a trendy reinterpretation of the untouched Batovka, an leading edge shoe introduced in 1897 by means of Bata, which embodied the corporate’s ocular about trait & affordability.
About Bata Crew
Bata is likely one of the global’s prominent shoemakers, promoting greater than 150 million pairs of brogues every year. With relaxed are compatible, fashionable designs, reasonably priced costs, and accountable production, Bata consumers can really feel wholesome of their sneakers – from their head to their feet. Based in 1894, the family-owned industry operates in over 56 nations throughout 5 continents. Bata designs, manufactures, and retails its personal shoes, continuously innovating to search out the easiest are compatible.
About &Rosàs
Based in 2003, &Rosàs is a prominent promoting and communications company based totally in Barcelona, recognized for its consistency, marketplace consciousness, and constancy.
Press Touch
Sarah Stocchetti
World Company Communications at Bata Crew
E-Mail: [email protected]
Cell: +41 79 724 60 68
Picture: https://mma.prnewswire.com/media/2498654/Bata_Brands_SA.jpg
Brand: https://mma.prnewswire.com/media/2495021/Bata_Logo.jpg
SOURCE Bata Manufacturers SA
WANT YOUR COMPANY’S NEWS FEATURED ON PRNEWSWIRE.COM?
440k+
Newsrooms &
Influencers
9k+
Virtual Media
Retailers
270k+
Reporters
Opted In
