LaFontaine Automotive Group, the 30th largest dealer group in the U.S., now has 58 auto franchises across 42 Michigan locations. LaFontaine Mitsubishi will open two locations in Ann Arbor and Lansing, with plans for more facilities across the state. The Mitsubishi Momentum 2030 plan has attracted interest from potential dealer partners, committing to new vehicles, dealer locations, facilities, and customer shopping experiences. Since the unveiling of the plan, Mitsubishi Motors has seen increased interest from consumers and dealers.
The partnership with LaFontaine Automotive Group, as the 30th largest dealer group in the U.S., is a testament to the success of Mitsubishi’s business plan. LaFontaine will open Mitsubishi locations in Ann Arbor and Lansing, with more facilities to come. These locations will showcase Mitsubishi’s SUVs and hybrids, including the new 2025 Outlander SUV. MMNA’s president and CEO, Mark Chaffin, is excited about the partnership with LaFontaine Automotive Group and the future growth of Mitsubishi Motors. Established in 1980 by Michael Sr. and Maureen LaFontaine, the LaFontaine Automotive Group now has 58 franchises, 8 collision centers, and 42 Michigan locations, employing nearly 3,000 individuals. The LaFontaine Family’s Commitment to Personalizing the Automotive Experience
The LaFontaine family and their dedicated team members are on a mission to create personalized automotive experiences that forge lifelong connections among families and build stronger communities. This commitment to exceptional customer service and community engagement is at the core of everything they do.
“We are excited to partner with Mitsubishi during this transformative period for the brand in the United States,” stated Ryan LaFontaine, CEO of LaFontaine Automotive Group. “The opening of our new locations in Ann Arbor and Lansing marks the beginning of an exciting journey, with plans for further expansion in the future. Mitsubishi Motors adds a valuable dimension to our portfolio, providing our customers with a wider range of options. At LaFontaine Automotive Group, we are dedicated to delivering top-notch guest experiences, and we are eager to bring that same level of dedication to our Mitsubishi dealerships as we continue to grow our partnership.”
For those with a background in new-car retailing who are interested in learning more about why LaFontaine Automotive Group chose to work with Mitsubishi Motors, please reach out to the company at [email protected] or visit https://www.mitsubishicars.com/become-a-mitsubishi-dealer for more information on becoming a Mitsubishi Motors dealer partner.
ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Mitsubishi Motors North America, Inc. (MMNA) oversees the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. through a network of approximately 330 dealer partners. The recently announced five-year business plan, “Momentum 2030,” outlines the brand’s vision for product and business transformation. This plan includes expanding and refreshing the vehicle lineup with one new or completely refreshed model debuting each year until 2030. The product line will feature advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, nearly doubling from the current four vehicles. Momentum 2030 also includes plans for a modernized retail sales model, network expansion, and sales growth.
MMNA is headquartered in Franklin, Tennessee, with additional corporate operations in California, Georgia, Michigan, and New Jersey. For more information on MMNA, visit media.mitsubishicars.com.
Contact:
Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 714-296-1402
In conclusion, the LaFontaine family’s dedication to personalizing the automotive experience and building strong relationships with customers is evident in their partnership with Mitsubishi Motors. The collaboration between these two entities signifies a commitment to delivering exceptional services and expanding their reach to provide diverse options to customers. By aligning their values and goals, LaFontaine Automotive Group and Mitsubishi Motors are poised for success in the automotive industry. To learn more about their partnership and future plans, visit the Mitsubishi Motors website or contact their team directly. Join us on this exciting journey towards a more personalized and fulfilling automotive experience.
