Title: Georgia Tech Entrepreneurs Pitch Kid-Friendly Coffee on Shark Tank
David Sanborn and his son, Ethan, appear on ABC’s Shark Tank, pitching Kiid Coffee. Submitted Photo.
From Broken Bones to Business: The Kiid Coffee Story
Georgia Tech graduates and entrepreneurs David and Lauren Sanborn are set to showcase their innovative product, Kiid Coffee, on ABC’s Shark Tank. The journey began when their son, Ethan, needed a healthier alternative to sugary drinks to aid in his recovery from a broken bone.
Creating a Nutritious Blend
After extensive experimentation, David and Ethan developed Kiid Coffee, a powdered mix rich in essential vitamins and minerals. By using organic, water-decaffeinated coffee, they managed to reduce the caffeine content to levels comparable to hot chocolate or soda.
Empowering Young Minds Through Entrepreneurship
Passionate about teaching their children the ropes of business, the Sanborns integrated their startup journey into family life. Through Kiid Coffee, they aim to spark conversations about healthy consumption and entrepreneurship with their sons.
Lessons from Georgia Tech
With a strong foundation in problem-solving and critical thinking from their time at Georgia Tech, the Sanborns credit the institute for equipping them with the skills needed to navigate the complexities of entrepreneurship.
Expanding Reach and Impact
Since launching Kiid Coffee in 2024, the Sanborns have seen success both online and in local stores. Their appearance on Shark Tank has opened doors to new opportunities and markets.
Encouraging Growth and Learning
With a ticker tracking sales in their home, the Sanborns use Kiid Coffee as a tool to teach their children about commerce. As they witness their sales grow, they continue to foster a culture of entrepreneurship within their family.
In conclusion, the journey of Kiid Coffee exemplifies the intersection of innovation, family values, and entrepreneurship. From a simple idea born out of a need for healthier options, the Sanborns have created a product that not only nourishes young bodies but also educates young minds. As they continue to expand their business and inspire others to pursue their entrepreneurial dreams, the story of Kiid Coffee serves as a reminder of the endless possibilities that can arise from a blend of passion, creativity, and determination. Explore more about Kiid Coffee and join the movement towards a healthier, more entrepreneurial future.
