Kia Corporation Showcases Opposites United Design Philosophy at Milan Design Week 2025

Kia Corporation, a leading automotive company from South Korea, is set to host dual events at Milan Design Week 2025. The public exhibition will feature their ‘Opposites United’ design philosophy, while an exclusive installation will highlight their latest PBV and EV models.

The ‘Eclipse of Perceptions’ exhibit at Museo della Permanente in Milan showcases Kia’s commitment to supporting art and culture. It provides a platform for artists from diverse backgrounds to interpret the ‘Opposites United’ design philosophy through various mediums such as sculpture, sound, and light.

In addition, the ‘Transcend Journey’ exhibit explores the transformative power of Kia’s new PBV and EV models. This installation will take place at Eastend Studios in Milan, offering a unique perspective on the evolution of mobility and the seamless integration of urban and outdoor experiences.

The ‘Opposites United: Eclipse of Perceptions’ exhibition invites visitors to engage with conceptual artworks by visionary artists like Philippe Parreno and A.A. Murakami. This showcase aims to challenge and inspire viewers by encouraging a reevaluation of their perception of contemporary creativity.

Throughout the exhibition, guests will be immersed in a sensory journey across multiple rooms, each designed to stimulate creative exploration and cultural exchange. The artwork on display symbolizes the harmonious merging of opposing ideas, creating a space for dialogue and introspection.

The ‘Opposites United: Eclipse of Perceptions’ exhibition runs from April 7-13 at the Museo della Permanente in Milan. More details about this event will be revealed on April 7.

On the other hand, the ‘Transcend Journey’ installation will focus on showcasing how Kia’s vehicles bridge the gap between urban and outdoor experiences. By highlighting the user experience of the latest PBV and EV models, this artwork aims to connect modern mobility with adventurous lifestyles.

Visitors can expect to see a twisting sculpture symbolizing the unity of opposing concepts, along with collaborations with leading South Korean outdoor and coffee brands to showcase the versatile applications of Kia’s vehicles. ‘Transcend Journey’ will be held from April 7-9 at Eastend Studios, with additional details to be announced on April 10.

For the third consecutive year, Kia will use Milan Design Week as an opportunity to showcase the evolution of their ‘Opposites United’ design philosophy. This ongoing commitment to creativity and innovation underscores Kia’s dedication to pushing boundaries and redefining the automotive industry.

To learn more about Kia’s presence at Milan Design Week and their latest exhibitions, visit the Kia Global Media Center at www.kianewscenter.com. Stay tuned for updates and further engagement with Kia Corporation’s groundbreaking initiatives in art and culture.

In conclusion, Kia Corporation’s participation in Milan Design Week 2025 highlights their unwavering support for creativity and cultural exchange. Through the ‘Opposites United’ design philosophy and innovative exhibitions, Kia continues to inspire and challenge perceptions in the automotive industry. Don’t miss the chance to experience the transformative power of art and technology with Kia Corporation at Milan Design Week.