NEW YORK, Feb. 21, 2025 /PRNewswire/ — Taradel, advised by JEGI CLARITY, has been sold to UpSwell, a portfolio company of Clearview Capital.

Founded in 2003, Taradel is the category leader in self-service Every Door Direct Mail and digital marketing enabling an even playing field for local marketers. Along with Taradel.com and EveryDoorDirectMail.com, local businesses also enjoy this best-in-class offering through co-branded and white-label exclusive offerings via United States Postal Service, Canada Post’s Snap Admail, Staples, FedEx Office, and other major national brands.

UpSwell is a provider of data-driven direct response local marketing solutions for small, medium and enterprise level businesses and franchises in the U.S. and Canada. The Company is dedicated to providing turnkey, customized marketing campaigns that drive measurable returns for its clients. UpSwell serves a wide variety of locally focused consumer service industries, including automotive repair, fitness, health and wellness, and home services.

With this acquisition, UpSwell strengthens its ability to deliver comprehensive marketing services —whether businesses prefer a self-service platform, expert-guided support, or both.

About JEGI CLARITY
JEGI CLARITY is a pre-eminent M&A advisory firm for the media, events, marketing, information and technology industries. With a global reach from New York, London, Boston, and Sydney, we have closed more than 800 transactions during our 35+ year history. For more information, visit www.jegiclarity.com.

Contact: Kelsey Kovachik, Vice President of Marketing
+1 212 754 0710 | [email protected] | www.jegiclarity.com/

SOURCE JEGI CLARITY