“Culture Pop is made with organic fruit juice, organic herbs and spices, and a live probiotic — we’ve created a refreshing, natural tasting soda without a laundry list of ingredients,” said Tom First, Founder and CEO of Culture Pop Soda.
Founded in 2020 by beverage industry veteran Tom First (co-founder of Nantucket Nectars), Culture Pop Soda is bringing soda back to its roots — crafted, real, and made with only ingredients you can feel good about.
“We want people to read our ingredient statement because we are proud of the way that we make Culture Pop. No other soda is doing it the way that we are — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame – just the real stuff. If soda really grew on trees, this is what it would taste like.”
1 Million Dollars Worth of Culture Pop. All Year Long.
To bring the “If Soda Grew on Trees” campaign to life, Culture Pop is committing to give away 1 million dollars worth of soda in the next year, through pop-up events, community sampling, social media giveaways, and surprise drops across the country. “If soda grew on trees, everyone would have some,” said First. “So that’s what we’re doing — making sure more people get to try Culture Pop, on us!”
Where to Find the Campaign
The “If Soda Grew on Trees” campaign launches this week and will appear on linear TV, streaming platforms like Hulu, Peacock, Prime Video, Disney+, and ESPN, as well as digital video platforms such as YouTube and Vimeo across 5 markets including Boston, New York City, San Francisco Bay Area, Chicago & Seattle. Additionally, billboards and out-of-home placements are also placed throughout the Greater Boston and New York City Metro areas. Whether you’re riding the New York subway system, passing by the Barclays Center, or on your way to opening day at Fenway Park, you won’t miss the eye-catching billboard creative. The campaign is estimated to generate at least 150 million impressions.
Culture Pop partnered with Boston-based creative agency, Fair Folk for this campaign. They’ve also partnered with media agency, GYK Antler to execute all media buying and out of home placements.
About Culture Pop Soda
Founded in 2020, Culture Pop Soda is a crafted, probiotic soda made with real, organic fruit juice, organic spices and herbs, and live probiotics — with no refined sugars, no high-intensity sweeteners like stevia or monk fruit, and no artificial ingredients. Each of Culture Pop’s eight flavors are inspired by familiar, fruit flavors that are delicious, refreshing, and perfectly sweetened.
Every 12 oz can is packed with billions of live probiotics to support digestive health, which aids gut health. Culture Pop Soda is vegan, certified non-GMO, gluten-free, plant-based, shelf-stable, and kosher.
You can find Culture Pop in over 15,000 stores nationwide including Whole Foods Market, Walmart, Target, Albertson’s & Safeway stores, Sprouts, & other major retailers. Find the closest retailers to you HERE.
Culture Pop is available online in 12 packs at https://drinkculturepop.com and on Amazon for $32.99 and free shipping.
Press Contact: Haley Martin, Director of Social and Brand Communications
Email: [email protected]
Campaign Video: HERE
SOURCE Culture Pop Soda
