Inspired Thinking Group Names Ian Hudson as Chief Production Officer
In a recent announcement from Inspired Thinking Group (ITG), the AI-enabled, agile content business revealed the appointment of industry veteran Ian Hudson as its new Chief Production Officer. Hudson, who previously served as Head of Operations EMEA at Tag, joins ITG at a pivotal moment as the company expands its US operations with the acquisition of PureRed. With a wealth of experience in quality content creation, Hudson will now lead the global content creation efforts at ITG, overseeing teams across the globe and ensuring high-quality content delivery for esteemed clients such as Microsoft, Walgreens, KFC, Heineken, Samsung, and PUMA.
Leading ITG’s content teams worldwide, including offshore capabilities in South America and Asia, Hudson will also be responsible for guiding the operations at Capture Studios. This state-of-the-art facility supports leading brands in creating innovative video and imagery through cutting-edge technologies such as Virtual Production, XR, and automated shoots, as well as bespoke set builds and specialized kitchens.
CEO of ITG, Andrew Swinand, emphasizes the importance of creating smarter and personalized content to engage customers effectively across various channels. Hudson’s expertise in content creation will play a vital role in ensuring that every piece of content produced by ITG maximizes impact and resonates with individual customers.
Prior to his role at Tag, Hudson was part of the founding team at Hogarth Worldwide, where he held key positions in production and operations for over a decade. Sue Mountford, CEO EMEA of ITG, expresses excitement about Hudson’s appointment and the growth opportunities it presents for the company. She looks forward to seeing the development of Capture Studios under Hudson’s leadership, focusing on crafting content that not only meets high standards but also delivers tangible results for clients.
In his new role as Chief Production Officer at ITG, Hudson emphasizes the company’s commitment to delivering smart, relevant content that connects brands with their target audience efficiently. He acknowledges the strong talent pool at ITG and the potential for further growth in the years to come.
About Inspired Thinking Group
ITG is a leading AI-enabled Halo content partner for businesses worldwide, offering solutions to streamline marketing processes and deliver engaging content at scale. With a client roster that includes Heineken, Microsoft, Samsung, KFC, and more, ITG is recognized for its innovative approach to content creation and marketing. The company’s AI-enabled Storyteq Content Marketing Platform has been acknowledged by Gartner as a global Leader, solidifying ITG’s position in the industry.
As ITG continues to expand its global footprint and enhance its content creation capabilities, the appointment of Ian Hudson as Chief Production Officer marks a significant milestone in the company’s journey. With a focus on quality content creation, personalized customer experiences, and impactful storytelling, ITG is well-positioned to drive business growth and deliver exceptional results for its clients.
In conclusion, the addition of Ian Hudson to ITG’s leadership team signals a new chapter of growth and innovation for the company. By prioritizing quality, relevance, and customer engagement in content creation, ITG is poised to make a lasting impact in the competitive landscape of marketing and advertising. Stay tuned for more exciting developments from ITG as they continue to redefine the way brands connect with their audience through compelling storytelling and cutting-edge technology.
