• Hyundai Motor reimagines hot-selling INSTER EV as ‘Dream Automotive’ thought aiming to problem conventions and assemble pleasure
• INSTEROID blends gaming influences with funky and sporty aesthetics, that includes a full of life persona and handing over immersive studies
• The sporty display automobile objectives to spark additional passion within the INSTER manufacturing type already on sale in key markets
• Upcoming its unique debut on the ‘Evening Storage Birthday party’ at Peaches D8NE in Seoul, INSTEROID might be showcased on the Seoul Mobility Display from April 3 to 13

SEOUL, South Korea, April 1, 2025 /PRNewswire/ — Hyundai Motor Corporate continues to push the limits of automobile design with the disclosing of its visionary design thought automobile, INSTEROID, lately in Seoul, Korea. INSTEROID embodies Hyundai Motor’s daring manner, merging gaming influences with in depth customization to captivate a brandnew year of drivers.

Link to INSTEROID unveiling video

In keeping with the a success Hyundai INSTER electrical sub-compact city SUV, which introduced extreme occasion and briefly become a world clash, INSTEROID takes the idea that of sporty design and consumer enjoy to brandnew heights. INSTER’s acclaim, together with its variety as a manage 3 finalist for the 2025 International Automotive of the Presen award, units a forged substructure for this radical ‘What if?’ venture.

Crafted in secrecy through Hyundai Motor’s Ecu design workforce, INSTEROID is a real thought automobile. Its identify cleverly fuses the playful essence of ‘INSTER’ with the dynamic power of ‘STEROID’, reflecting its spirited nature and muscular glance.

Just like the off-road-inspired INSTER CROSS derivate proven at INSTER’s debut in 2024, INSTEROID is some other step within the hot-selling manufacturing type’s proceed. Its venture is cloudless: to problem conventions, assemble feelings and redefine what a sporty EV may also be.

“INSTEROID is a celebration of pure fun – a journey where we explored new ways to ignite emotion and imagination in every detail,” stated Simon Loasby, Senior Vice President and Head of Hyundai Design Heart. “It’s not just about how it looks, but also how it sounds and how it makes you feel. From its bold visual language to the immersive sound experience, it’s a concept that invites everyone to dream a little louder and smile a little longer.”

Greater than only a automobile, INSTEROID represents a infinite optical of automobile innovation and creativeness. It’s attractive customers on brandnew ranges of interplay via situation, gentle and tone.

“INSTEROID represents a modern take on the idea of a dream car. It is designed to inspire and create enthusiasm,” stated Eduardo Ramírez, Clothier at Hyundai Design Europe. “This project allowed us to fully embrace unrestrained creativity, drawing inspiration from video games to create an emotional and engaging vision of Hyundai’s brand.”

Gamified design thought boasts sporty styling and eco-conscious fabrics

INSTEROID takes the INSTER manufacturing type to the after stage with sporty, gaming-inspired options that come with a longer, widened frame, track-optimized wheels, and a eminent wing spoiler, diffuser and wheel arch breeze vents handing over complicated aerodynamics.

Inside of, the cockpit trade in a stripped-down sequence, bucket seats, a roll cage and a specialised tool pile growing an immersive using enjoy. Each part is totally adjustable, reflecting the user-centered spirit of a garage-built system true to the motto: “Build it, play it, break it, repeat.” Including to its multisensory enjoy, INSTEROID produces a novel tone signature, resignation an unforgettable affect.

Construction upon INSTER’s charismatic design, INSTEROID objectives to turn into the using enjoy with its Go with the flow Form, promising aggressive thrills paired with light-hearted using enjoyment. Playful main points, such because the built-in Beat Area tone device and Message Grid, permit customized interactions, additional bettering motive force engagement. Situated all over the design, the Spice up icon represents a couple of distinctive personas, reinforcing the emotional connection between automobile and motive force.

To optimize efficiency and let go general weight, light-weight lattice buildings are seamlessly built-in. The putting external, completed in comfortable white silhoutte, is punctuated through a unmarried daring orange spotlight – an noticeable ocular observation. Finishing the optical, a reflective race go well with with eminent INSTEROID lettering captures the fusion of auto tradition and younger resonance.

INSTEROID additionally embodies Hyundai Motor’s constancy to sustainability through pioneering cutting edge approaches to eco-conscious fabrics. The inner showcases 3-D knit material crafted from recycled tales, the use of a single-piece, made-to-measure procedure.

INSTEROID generates buzz on the best way to Seoul Mobility Display

Hyundai Motor unveiled INSTEROID all over a foundation tournament for media and content material creators on the Peaches D8NE(Dowon) cultural and retail field in Seoul’s Seongsu community, culminating with a non-public ‘Evening Storage Birthday party’ on April 1. The exhibition field additionally featured INSTER and the rugged, outdoor-focused INSTER CROSS, making an allowance for discussions with product and design consultants.

A devoted field was once established on the tournament venue, permitting guests to enjoy numerous video games that includes INSTEROID. Any such video games, evolved through Hyundai Motor, is a week attack-style problem the place gamers bind ‘steroid’ pieces in INSTER, enabling the automobile to adapt into INSTEROID. This recreation might be unveiled to the folk in April by means of a URL, getting rid of the will for app downloads. Moreover, Hyundai Motor obvious the INSTEROID Kart, which might be discharged nearest as a formidable instrument in ‘Kartrider Sprint+.’

This collaboration displays Hyundai Motor’s rising partnerships within the gaming trade. Following a success ventures with platforms like Roblox and ZEPETO, this initiative objectives to attach with more youthful audiences via original engagement.

The concept that automobile might be showcased from April 3 to 13 on the Seoul Mobility Display, providing the folk a prospect to enjoy this idea firsthand. Serving as a halo type for the INSTER, INSTEROID is about to construct a long-lasting affect at primary auto occasions in key markets reminiscent of Korea and Europe, handing over a refreshed emblem symbol age additional boosting shopper passion in INSTER.

Hyundai INSTER has skilled top call for globally since its foundation extreme occasion and continues to resonate with consumers. To start with offered in Korea and Europe, Hyundai Motor will additional amplify the rollout in 2025 to choose markets around the Asia-Pacific, Heart East, and Central and South The us areas.

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SOURCE Hyundai Motor Corporate