In Barcelona, Spain on March 5, 2025, the tourism industry in Spain is adapting to changing consumer preferences, especially in key markets like China. Key trends shaping Chinese tourism in 2025 include destigmatization and decentralization, with a focus on attracting visitors outside of peak tourist seasons and promoting travel beyond major cities. Additionally, Chinese tourists are seeking longer stays to immerse themselves in culture and enjoy luxury offerings.
To cater to this market, HUAWEI Mobile Services is leveraging the Petal Ads platform to provide businesses with credible data-driven insights to understand and attract Chinese tourists based on their preferences and real-time behaviors.
HUAWEI Mobile Services is committed to developing the tourism industry in Spain. By signing two memorandums of understanding (MOU) at the MWC 2025, HUAWEI Mobile Services solidified its presence in the tourism industry by partnering with the Ministry of Tourism and Foreign Affairs of the Regional Government of Andalusia and the Tourism Council of the City of Madrid. This partnership aims to innovate and increase economic impact in the sector to enhance tourism services in Spain.
The MOU further strengthens the collaboration between Turismo Andalucía and HUAWEI Mobile Services, with plans for advanced marketing initiatives and expanded partnership efforts in 2025 and beyond. This collaboration aims to elevate Andalusia as a top European tourist destination.
Arturo Bernal, Minister of Tourism and Foreign Affairs of Andalusia Junta de Andalucía, believes that the partnership will enhance competitiveness and address the challenges of the Chinese market by leveraging data analysis and strategic alliances like HUAWEI.
The collaboration between HUAWEI Mobile Services and the City of Madrid aims to enhance the experiences of Chinese tourists. This partnership will capitalize on the growing segment of Chinese travelers in Madrid and transform how they discover the city, promoting sustainable tourism practices.
By utilizing the Petal Ads platform, HUAWEI Mobile Services and the City of Madrid are working to improve travel comfort for Chinese customers, encourage decentralized tourism, and support sustainable development. This initiative aligns with Madrid’s digital transformation strategy and commitment to intelligent, responsible tourism.
The agreements reflect HUAWEI Mobile Services’ commitment to assisting Spain in adapting to evolving Chinese traveler demands and strengthening its position as a top tourist destination.
HUAWEI Mobile Services (HMS) aims to provide comprehensive mobile device services globally, including AppGallery, Mobile Cloud, browser, Assistant, Petal Ads, and other applications. With 730 million users in over 170 countries benefiting from Huawei’s intelligent solutions, HMS strives to facilitate daily life. For more information, visit https://consumer.huawei.com/uk/mobileservices/.
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In conclusion, HUAWEI Mobile Services’ partnerships with Andalusia and Madrid signify a strategic move to enhance the tourism industry in Spain and cater to the evolving preferences of Chinese travelers. By leveraging data-driven insights and innovative marketing initiatives, HUAWEI is driving sustainable tourism practices and promoting unforgettable experiences for Chinese tourists.
