AI-Powered Platform Amplifies Actual Buyer Voices, Serving to Manufacturers Flip Comments Into Strategic Selections
LAS VEGAS, March 26, 2025 /PRNewswire/ — SHOPTALK — Hark, the chief in video and audio-driven visitor comments, introduced the origination of Hark Insights, an AI-powered platform that transforms uncooked comments into unclouded, actionable visitor tales. Via surfacing key topics straight away, Hark Insights removes the wish to sift thru 1000’s of knowledge issues, making it more straightforward for groups to put together selections and get to the foundation reason for problems.
Conventional survey rankings steadily insufficiency intensity and significant context, providing handiest numerical rankings with negligible perception into why consumers really feel the way in which they do. Hark Insights permits groups to look, pay attention, and percentage probably the most related visitor comments throughout their group.
Fran Brzyski, CEO and Co-Founding father of Hark, emphasised the affect of this fresh manner.
“Hark Insights is more than an analytics tool. It is a storytelling engine that brings customer voices to life. Customer feedback is a competitive advantage—if you capture the right information and act on it,” Brzyski stated. “Too often, brands reduce loyalty to a score and miss the real insights hidden in customer experiences. Hark Insights surfaces the stories that matter most by elevating the quality of feedback and making it easier to take action. You can collect all the data in the world, but if no one acts on it, it’s worthless.”
Hark Insights is helping manufacturers walk past conventional comments gear, enabling them to listen to their consumers in their very own phrases, with their actual pitch, emotion, and reviews..
The platform is particularly significance for technically complicated merchandise, drawing on lavish, unstructured knowledge, together with tone and video comments, to focus on essential problems and alternatives in actual era. Life Hark was once at first constructed for visitor aid, Hark Insights has expanded to serve product groups with insights to refine options and climate date construction. Advertising groups too can leverage unique visitor voices to develop extra compelling and efficient advert campaigns.
“We want to share what’s breaking news from your customers. What’s going on with them, and how is that helpful for your brand? It’s information every company needs to know,” stated Subbu Balakrishnan, CTO of Hark.
Hark Insights regularly surfaces rising topics and key visitor voices. AI pinpoints developments from evolving comments, serving to CX, advertising and marketing, and product groups keep forward of moving sentiment. Groups can briefly determine fresh alternatives and issues, making improvements to responsiveness, refining messaging, and shaping strategic selections. Customers can see, pay attention, and enjoy actual visitor moments thru multimedia examples, with insights packaged for simple sharing around the group.
The platform additionally contains an AI chat component that permits customers to invite questions on visitor comments and obtain direct solutions. Groups can briefly summarize lead issues, discover striking responses, and seek for explicit subjects the usage of complicated seek. AI identifies key developments and multimedia examples, making it simple to discover insights that would possibly in a different way be neglected.
Hark Insights is lately to be had to Hark shoppers, together with quite a few eminent direct-to-consumer and e-commerce manufacturers throughout industries reminiscent of skin care, family merchandise, era, and puppy aid.
Matthew Ring, Co-Founder and Head of Product at Hark, highlighted how Hark Insights units itself excluding conventional Resonance of Buyer gear.
“Hark is redefining Voice of Customer. Instead of traditional surveys, text analysis, and dashboards that strip away emotion and real-world context, we bring customers’ own words and media, communicated on their own terms, to the forefront. We are invited into their homes, their daily lives, and their unfiltered moments. Hark Insights finds common threads and gets to the heart of what matters to customers, so brands can listen to, understand, and act on feedback in a way that has never been possible before.”
To join a separate demo, seek advice from https://www.sendhark.com/.
About Hark
Hark is a Unutilized York Town-based startup pioneering a fresh means for purchasers to keep up a correspondence with manufacturers thru asynchronous video & audio. Hark’s resolution supplies extraordinary context, eminent to important value financial savings and operational efficiencies for manufacturers. Via collecting customer-generated content material on a immense scale and offering research thru its AI-driven platform, Hark supplies a pristine viewpoint on visitor insights, reinventing how manufacturers join with their target market. Hark was once based in 2022 by means of Fran Brzyski and Matt Ring. For more info, seek advice from www.sendhark.com.
Media Touch:
Ben Merritt
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SOURCE Hark Applied sciences, Inc.
