Fremantle Selects Prime Focus Technologies and Amazon Web Services for Cutting-Edge Content Supply Chain Platform

LOS ANGELES, April 7, 2025 /PRNewswire/ — Fremantle has chosen Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to develop a scalable, global content supply chain platform that meets the evolving needs of the industry.

The platform will streamline Fremantle’s operations worldwide, offering real-time visibility into content workflows and enabling quicker asset commercialization to drive the company’s digital transformation. Built on AWS using the latest cloud technologies, the platform will benefit from cloud computing’s scalability, security, and flexibility. Fremantle will utilize PFT’s CLEAR® Smart MAM solution, which leverages agentic AI capabilities to enhance content with metadata, streamline workflows, and boost operational efficiencies.

Jens Richter, CEO Commercial and International at Fremantle, emphasized the importance of a robust content supply chain to meet dynamic business needs. He expressed excitement about collaborating with PFT and AWS to enhance agility, visibility, speed, and scalability across Commercial and International, Digital, and Global channels.

Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies, highlighted their offering’s ability to meet the demands of global content studios like Fremantle. He looks forward to partnering with Fremantle on this transformative journey to create a modern, AI-powered supply chain that drives creativity and revenue.

Andy Stephenson, Head of Broadcast, Media, and Sport, UK at AWS, expressed pride in supporting Fremantle’s digital transformation. By leveraging cloud computing and AI technologies, Fremantle will drive innovation, scale securely, and extract new value from its content.

Thalia Crone, Global Head of Media Supply Chain Operations at Fremantle, will oversee the project. Fremantle’s Commercial and International division focuses on maximizing the commercial value of its content by managing international sales, format sales, digital publishing, and direct-to-consumer channels.

About Fremantle
Fremantle is a global leader in creating, producing, and distributing successful content across Entertainment, Drama & Film, and Documentaries. With operations in 27 territories, Fremantle amplifies local stories on a global scale, delivering premium IP in multiple genres.

From beloved shows like Got Talent and Family Feud to compelling dramas like Sullivan’s Crossing and Poor Things, Fremantle’s diverse content portfolio ensures irresistible entertainment. The company also excels in digital and branded entertainment, reaching over 550 million fans and 360 billion views across platforms.

Fremantle, a part of RTL Group, focuses on broadcast, streaming, content, and digital media within Bertelsmann, an international media and services company.

For more information, visit www.fremantle.com and follow Fremantle on social media platforms.

Media Enquiries:
Catherine New: [email protected] | +447386655932

About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of CLEAR®, offering AI technology and media services to streaming platforms, studios, and broadcasters. By leveraging cloud-powered solutions, PFT enables creativity, efficiency, and revenue generation for clients like Channel 4, Warner Bros. Discovery, Amazon MGM Studios, and more.

For more information, visit www.primefocustechnologies.com

Press Contact:
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
[email protected]

SOURCE Prime Focus Technologies

In conclusion, Fremantle’s partnership with Prime Focus Technologies and Amazon Web Services will revolutionize its content supply chain, driving innovation, scalability, and revenue generation. By leveraging cutting-edge technologies like cloud computing and AI, Fremantle is poised to enhance its global operations and deliver top-tier entertainment content to audiences worldwide. Stay tuned for more updates on this transformative journey. The following content will be rewritten:

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