Bain’s list identifies the fast-moving consumer goods companies reshaping their categories
BOSTON, March 5, 2025 /PRNewswire/ — Force Factor® has been named to Bain & Company’s 2025 Insurgent Brands list, which identifies companies redefining growth in the fast-moving consumer goods (FMCG) sector. Force Factor® is one of 120 brands to make this year’s list.
“We’re honored to be recognized as a 2025 Insurgent Brand by Bain & Company. Our team’s dedication, strong supplier relationships, and the trust of our consumers and retail partners have contributed to this achievement. At Force Factor, our mission is to empower individuals to Unleash their Potential, and we are committed to producing top-quality, scientifically backed nutritional supplements to support this goal.” Force Factor: A Leading Insurgent Brand Driving Category Growth
Force Factor, a global health company founded at Harvard in 2009, has been recognized as part of a distinguished group of rapidly growing brands that are reshaping the consumer packaged goods sector. Co-founder and CEO, Daniel Wallace, expressed his pride in being associated with such innovative brands that are propelling significant category growth.
What sets Force Factor and other insurgent brands apart, according to Bain & Company, is their remarkable growth trajectory. These brands generate over $25 million in annual revenue, surpassing their category’s average growth rate by more than tenfold over the past five years. Despite challenges in the industry, such as stagnant volumes and limited pricing power, these brands continue to thrive by addressing consumer needs in unique and authentic ways.
Charlotte Apps, executive vice president of Bain’s Consumer Products practice, emphasized the importance of these insurgent brands in driving sustainable growth and shaping the future of the industry. By focusing on consumer-centric value propositions, brand engagement, and shelf velocity, these brands are capturing a growing share of the market and setting a precedent for success in a competitive landscape.
Force Factor’s commitment to developing safe and effective formulas backed by scientific research has propelled its success in the health and wellness market. With a mission to help individuals unleash their potential, Force Factor’s products are readily available at national and international retailers and online stores, making them accessible to a wide range of consumers.
As a leading consultancy, Bain & Company partners with ambitious change-makers to redefine industries and achieve extraordinary results. With a global presence and a commitment to investing in pro bono services, Bain & Company stands out for its dedication to driving positive change and delivering impactful solutions to pressing challenges.
In conclusion, Force Factor and other insurgent brands are at the forefront of driving category growth and reshaping the consumer packaged goods sector. By focusing on innovation, consumer needs, and sustainable growth strategies, these brands are setting a new standard for success in an ever-evolving market. As the industry continues to evolve, these brands will play a significant role in shaping its future and inspiring others to embrace innovation and consumer-centric values.
