F.N.B. Corporation Launches Automated Direct Deposit Switch Capabilities

PITTSBURGH, April 14, 2025 /PRNewswire/ — F.N.B. Corporation (NYSE: FNB) has introduced automated direct deposit switch capabilities as part of its commitment to advancing digital strategy. This new feature aims to simplify the bank onboarding process and save customers time.

The Direct Deposit Switch service is seamlessly integrated into FNB’s account opening process. Customers now have the option to transfer their payroll direct deposits instantly with just a few simple steps. This enhancement streamlines the account onboarding experience, making it more convenient for customers to choose FNB as their primary bank.

FNB has partnered with Atomic, a fintech company, to launch these services. In addition to direct deposit switch capabilities, FNB plans to enable clients to digitally transfer their recurring debit transactions to FNB later in 2025. These initiatives build on FNB’s recent investment in Atomic’s strategic fundraising initiative.

Vincent J. Delie, Jr., Chairman, President, and CEO of F.N.B. Corporation and First National Bank, emphasized the importance of FNB’s digital strategy in driving client acquisition, engagement, and primacy. The collaboration with Atomic is part of FNB’s ongoing efforts to invest in fintech partnerships and proprietary technology to facilitate easier account opening and growth of customer relationships.

FNB’s customer onboarding journey is centered around its eStore® platform. This proprietary platform allows consumers and businesses to explore banking solutions, receive product recommendations, access financial education resources, and schedule appointments with FNB experts. With the eStore Common application, users can apply for up to 30 different products simultaneously, simplifying the application process.

The ability to move direct deposits seamlessly using Online or Mobile Banking means that customers can complete the process of finding, opening, and setting up FNB accounts in minutes, all from a digital device. FNB’s focus on reducing common account-opening obstacles has been effective, with monthly averages for consumer deposit and loan applications increasing significantly since the launch of the eStore Common app.

To access the direct deposit switch capabilities, customers can log in to Online or Mobile Banking and navigate to their accounts. From there, they can search for their payroll provider, sign in to their employer account, and receive confirmation that their direct deposit has been successfully moved to their FNB account.

FNB continues to enhance its digital banking platform to provide comprehensive solutions to its customers. Explore FNB’s digital offerings, including eStore, at fnb-online.com.

About F.N.B. Corporation
F.N.B. Corporation, headquartered in Pittsburgh, Pennsylvania, is a diversified financial services company operating in seven states and the District of Columbia. With total assets of nearly $49 billion and approximately 350 banking offices, FNB provides a full range of commercial banking, consumer banking, and wealth management solutions through its subsidiary network.

The common stock of F.N.B. Corporation trades on the New York Stock Exchange under the symbol “FNB.” Customers, shareholders, and investors can learn more about the company by visiting www.fnbcorporation.com.

In conclusion, F.N.B. Corporation’s launch of automated direct deposit switch capabilities marks a significant step in advancing its digital strategy and enhancing the customer experience. By simplifying the bank onboarding process and enabling seamless account setup, FNB continues to drive engagement and growth. Customers are encouraged to explore FNB’s digital solutions and take advantage of the convenience and efficiency offered by the new features.