ChangAn Automobile’s Strategic Growth in Europe for Plan Vast Ocean

MUNICH, March 24, 2025 /PRNewswire/ — ChangAn Automobile, a leading technology company specializing in intelligent, low-carbon mobility, has made significant strides in its global expansion efforts. With the launch of its brands CHANG-AN, DEEPAL, and AVATR in Europe on March 21 in Germany, coinciding with the 50th anniversary of diplomatic relations between China and the EU, ChangAn marks a new phase in its Plan Vast Ocean. The company’s Dubhe 2.0 Plan and global R&D system aim to enhance technological competitiveness while strengthening innovation in intelligent mobility in Europe, accelerating its localization strategy.

Since the launch of the Vast Ocean Plan in April 2023, ChangAn’s global strategy has shifted into high gear. The company has expanded its international influence through a series of key milestones. In November 2023, ChangAn launched a brand in Southeast Asia, followed by launches in Latin America and the Middle East-Africa in mid-2024. In September 2024, a German subsidiary was established to bolster its European presence.

ChangAn operates multiple production bases in China and the Asia-Pacific region, with a global R&D presence spanning 10 countries and a team of 18,000 experts. Its extensive network of branches, factories, dealers, and service personnel supports its international growth and collaboration efforts.

As a result of these efforts, ChangAn’s overseas sales have experienced significant growth. In 2024, the company’s international sales reached 536,196 vehicles, with a year-on-year increase of 49.6%, and January 2025 sales totaled 62,016, a 10% increase.

ChangAn entered the European market in 2003, establishing the ChangAn European Design Center to integrate global design trends and enhance its international R&D capabilities. With an integrated system encompassing research, production, and sales, the company has built a strong brand presence. Its European presence drives R&D capabilities and helps meet local market needs, with technical centers playing a key role in innovation and leveraging advanced European automotive expertise.

Looking ahead to 2025, ChangAn remains committed to its long-term, localization-oriented strategy, focusing on sustainable growth and deeper market integration. Its expansion into Europe allows ChangAn to meet stringent industry standards and build consumer confidence. The company is enhancing local production and supply chain efficiency while introducing region-specific models to cater to diverse markets.

As ChangAn expands globally, it maintains a commitment to safety through rigorous testing and compliance with international standards. The DEEPAL S07’s five-star Euro NCAP rating in late 2023 underscores its dedication to quality and safety. The company also implements the ISO 45001 occupational health and safety management system, ensuring a safe operating environment as it strengthens its presence in Europe and beyond.

“ChangAn is an open and collaborative company driven by a clear mission: to lead sustainable mobility and improve human life,” said Zhu Huarong, president of ChangAn Automobile. “Along the way, we have continually learned from Europe, an innovation hub and home to some of the world’s leading automotive companies.”

Together with partners worldwide, the company strives to deepen collaborative innovation and establish ChangAn as a global automotive brand.

About ChangAn Automobile

ChangAn is a low-carbon intelligent mobility technology company with an international design team of over 915 experts from 31 countries, diverse brands like CHANG-AN, DEEPAL, AVATR, and joint ventures ChangAn Ford, ChangAn Mazda, and JMC. ChangAn Automobile offers a wide range of products including passenger vehicles, pickups, and light commercial vehicles. With increased capacity and industrial modernization driven by technological innovation, ChangAn Automobile is committed to sustainable mobility innovation on its path to becoming a world-class automotive brand.

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Incorporating the focus keyword “ChangAn Automobile” naturally throughout the article, ChangAn’s strategic growth in Europe for the Plan Vast Ocean is showcased. The company’s expansion efforts, commitment to innovation, and dedication to quality and safety underscore its position as a global leader in the automotive industry. By focusing on sustainable mobility and collaboration, ChangAn is poised to continue its success in the international market.