Title: Veeva Systems Introduces CRM Pulse: Revolutionizing Healthcare Professional Data
Veeva Systems, a global leader in cloud software for the life sciences industry, has unveiled a groundbreaking data subscription service called Veeva CRM Pulse. This service provides quarterly healthcare professional (HCP) access and multichannel engagement metrics, offering valuable insights for commercial operations and data analytics teams.
The Power of Veeva CRM Pulse
Veeva CRM Pulse is generated from over 500 million Veeva CRM interactions, making it the industry’s most comprehensive, timely, and accurate source of HCP access data. This data is crucial for segmentation, targeting, and engagement planning, empowering businesses to make informed decisions.
Key Features of Pulse
– True Industry Census: With data derived from Veeva’s CRM Suite, Pulse offers unparalleled accuracy and completeness in HCP access data.
– Unmatched Coverage: Access and engagement metrics are available for over three million HCPs across 102 specialties and 21 countries.
– Aggregated for Data Privacy: HCP metrics are segmented and aggregated by country, specialty, and brick to ensure data privacy.
The Future of Data Analytics
Peter Stark, executive vice president of Veeva Data Cloud, expressed excitement about the potential of Pulse in enhancing global segmentation and targeting efforts. The availability of Pulse for Veeva’s CRM customers includes data from countries like the United States, Canada, Germany, and more. Quarterly data releases for 2025 will kick off in April.
Expanding Reach and Impact
Veeva CRM Pulse is part of Veeva Data Cloud, a comprehensive suite of data solutions that empower businesses in the life sciences industry. As a Public Benefit Corporation, Veeva is committed to serving the interests of all stakeholders while driving innovation and excellence.
Looking Ahead
Veeva’s forward-looking statements highlight the company’s commitment to delivering exceptional products and services to its customers. With a focus on customer success and product innovation, Veeva continues to lead the way in cloud software for the life sciences industry.
Get in Touch
For more information about Veeva CRM Pulse and other data solutions from Veeva Systems, visit veeva.com/eu/Pulse. For media inquiries or further information, contact Meera Lakhani-Patel at [email protected]
In Conclusion
Veeva CRM Pulse is a game-changer in the realm of healthcare professional data, offering valuable insights and analytics for businesses in the life sciences industry. With its comprehensive coverage and commitment to data privacy, Pulse sets a new standard for data-driven decision-making. Explore the possibilities with Veeva CRM Pulse and unlock the potential for growth and success in your commercial operations.
