Enhanced Segmentation and Targeting in 21 Countries with Veeva CRM Pulse Brick-Level HCP Access Data
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Enhanced Segmentation and Targeting in 21 Countries with Veeva CRM Pulse Brick-Level HCP Access Data

Introducing Veeva CRM Pulse: The Ultimate Healthcare Professional Access Data Subscription

Veeva Systems, a leading provider of cloud software for the life sciences industry, has announced the launch of Veeva CRM Pulse, a revolutionary data subscription service that offers unparalleled insights into healthcare professional (HCP) access and multichannel engagement metrics. This quarterly data subscription is derived from over 500 million Veeva CRM interactions, making it the most comprehensive, timely, and accurate source of HCP access data in the industry.

Unique Features of Veeva CRM Pulse:
– True Industry Census: Utilizing data from Veeva’s CRM Suite, Pulse provides a complete, up-to-date, and precise data set on HCP access.
– Unmatched Coverage: Access and engagement metrics are available for over three million HCPs across 102 specialties and 21 countries.
– Aggregated for Data Privacy: HCP metrics are segmented and aggregated by country, specialty, and brick to ensure data privacy.

Peter Stark, executive vice president of Veeva Data Cloud, expressed excitement about the potential of Pulse to enhance segmentation and targeting strategies worldwide. Veeva CRM Pulse is now available for licensing to Veeva’s CRM customers, offering 2024 quarterly data for countries including the United States, Canada, Germany, and more. Quarterly data releases for 2025 will commence in April, with plans to expand to additional countries in Asia and Europe next year.

Veeva CRM Pulse is a part of Veeva Data Cloud, which includes other innovative solutions such as Veeva OpenData, Veeva Link, and Veeva Compass. For more information on Veeva CRM Pulse, visit veeva.com/Pulse.

About Veeva Systems:
Veeva Systems is a global leader in cloud software for the life sciences industry, serving over 1,000 customers ranging from large biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is dedicated to balancing the interests of all stakeholders. For more information, visit veeva.com.

Forward-looking Statements:
This release contains forward-looking statements regarding Veeva’s products and services. Actual results may vary, and Veeva is not obligated to update such statements. Risks that could impact results are disclosed in SEC filings. For more information, visit sec.gov.

Contact:
Alison Borris
Veeva Systems
925-226-8821
[email protected]

SOURCE Veeva Systems

In conclusion, Veeva CRM Pulse offers unmatched insights into HCP access and engagement metrics, empowering commercial operations and data analytics teams globally. With its comprehensive data coverage and commitment to data privacy, Pulse is set to revolutionize how life sciences companies approach segmentation and targeting strategies. Stay tuned for quarterly data updates and explore Veeva’s innovative Data Cloud solutions for further advancements in data-driven decision-making.