Precisely Unveils New Location Intelligence Capabilities for Snowflake AI Data Cloud Customers
BURLINGTON, Mass., March 12, 2025 /PRNewswire/ — Precisely, the global leader in data integrity, has introduced innovative solutions within its location intelligence and data enrichment capabilities for Snowflake AI Data Cloud customers. These new offerings, available on the Snowflake Marketplace, empower businesses to leverage geo addressing and data enrichment solutions directly within their Snowflake environments. By providing accurate, verified, and geocoded addresses, businesses can enhance their decision-making processes and gain deeper insights into their audiences and risk levels.
Introducing Geo Addressing and Data Graph Snowflake Native Apps
The new Snowflake Native Apps from Precisely, built on the Snowflake Native App Framework, allow customers to perform geo addressing tasks and enrichment seamlessly within the Snowflake AI Data Cloud. These apps include:
– Precisely Geo Addressing for Snowflake: Offering powerful capabilities to verify, standardize, cleanse, and geocode addresses with precision.
– Precisely Data Graph for Snowflake: Providing access to a comprehensive data portfolio, including addresses, properties, businesses, natural hazards, boundaries, demographics, and more.
According to Fawad Qureshi, Global Field CTO at Snowflake, “Snowflake Native Apps allow customers to unlock new capabilities directly within their Snowflake environments, enhancing their data-driven decision-making processes.”
Expanded Snowflake Marketplace Data Offerings
Precisely has expanded its curated, enterprise-grade datasets available through the Snowflake Marketplace. These datasets, tailored for industries such as retail, insurance, and real estate, offer actionable insights and drive better outcomes across various business uses. Newly added datasets include:
– Precisely Risk Data: Providing insight into risk factors such as wildfire, flood, earthquake propensity, crime risk, and safety.
– Precisely Demographics: Offering detailed demographic insights to help businesses understand customer preferences and population trends.
These additions complement Precisely’s existing data products available via the marketplace, including address and property attributes, boundaries, street-level data, and points of interest (POI) data.
New MapInfo Pro Snowflake Connector
Precisely has unveiled the MapInfo Pro Snowflake Connector, enabling users to view and edit Snowflake tables within MapInfo Pro. This connector streamlines workflows for data teams and GIS analysts, allowing them to perform advanced spatial analytics on Snowflake tables efficiently.
Clarence Hempfield, SVP – Location Intelligence at Precisely, stated, “Our collaboration with Snowflake ensures that organizations can seamlessly access location-based insights without moving their data, unlocking new levels of efficiency, accuracy, and innovation.”
Conclusion and Further Engagement
In conclusion, Precisely’s new location intelligence capabilities for Snowflake AI Data Cloud customers offer a range of benefits, from enhanced decision-making to improved data quality and efficiency. By leveraging these innovative solutions, businesses can gain a competitive edge in their industries. To learn more about Precisely’s partnership with Snowflake and explore the Snowflake Marketplace, visit their website.
About Precisely
Precisely is a global leader in data integrity, offering solutions that ensure data accuracy, consistency, and contextuality. Trusted by over 12,000 organizations worldwide, Precisely’s software, data, and strategy services power AI, automation, and analytics initiatives. Learn more at www.precisely.com.
SOURCE Precisely
