The cognac emblem’s first main tech revel in, “The Set” is on the market by the use of QR code within the D’USSÉ VSOP Sleep Present Field, now to be had national

HAMILTON, Bermuda, Nov. 11, 2024 /PRNewswire/ — Forward of the vacay season, D’USSÉ cognac is tapping into its roots in track to origination “The Set,” an augmented fact (AR) revel in in collaboration with GRAMMY Award-winning manufacturer Strike-Boy. With a easy scan of the QR code within each D’USSÉ VSOP Sleep Present Field, celebrants can release an AR DJ efficiency from Strike-Boy for his or her real-world festivities. “The Set” additionally marks the cognac emblem’s first-ever AR filter out and largest funding in tech studies.

Simply as D’USSÉ had the singular optical in order a powerful, daring mix that may backup each glorious cocktails and richer sips such because the D’USSÉspresso Martini, Strike-Boy’s acclaim rests on his flexible, wide-ranging pitch. United by way of their daring and fashionable standpoint, D’USSÉ and Strike-Boy have partnered to do business in enthusiasts a fresh roughly musical revel in for the vacations. Their partnership will culminate at Miami Artwork Basel next this week, the place they’ll store tastemakers in artwork, track and tradition for an unique evening of curated beats and cocktails.

To get right of entry to “The Set,” scan the QR code within the D’USSÉ VSOP Sleep Present Field on a cell tool and make a selection one in all 3 vacay cocktails from a menu. The selection will release a life-size AR filter out of Strike-Boy that blends his virtual overlay with real-world parts and lets you park him without delay on your room. From in the back of his DJ sales space, he’ll seem to be spinning a collection that’s been curated to the chosen cocktail. As customers transfer between the selected cocktail, Strike-Boy will “respond” with fresh setlists and animations.

“Music is the universal spirit of the holidays,” mentioned Strike-Boy. “You can’t celebrate without it. But just like collaborating with artists, it’s all about finding a certain energy. D’USSÉ and I wanted to spread the right vibes and had a lot of fun playing with the AR technology to create a unique fan experience. Once you scan the QR code, the AR filter will allow me to pull up to your holiday hangs and spin off my favorite tracks for the festivities. We hope you’ll enjoy ‘The Set’ wherever you and your loved ones are this holiday season.”

Partygoers can have interaction with “The Set” by way of status “next” to or “behind” the DJ sales space. The AR filter out additionally has functions to snap footage, so you’ll immediately percentage the revel in with family members or to social media. With the approach to secured to audio system, the built-in visual-audio revel in will assemble Strike-Boy the headlining performer of any vacay birthday celebration this season.

“As a modern spirit, D’USSÉ has always aimed to push the preconceived notions around cognac,” says D’USSÉ International VP of Advertising and marketing Jennifer Pisciotta. “Music is core to our DNA, and this collaboration perfectly brings to life an innovative music experience that leverages technology. We’re excited to venture out into this new realm and offer an exclusive experience for anyone gifting or receiving D’USSÉ this holiday season.

The limited edition D’USSÉ VSOP Holiday Gift Box includes a 750 mL bottle of VSOP (SRP $50.00), which has been meticulously aged for at least 4 ½ years in the dry and humid cellars of historic Chateau de Cognac to deliver a distinctively bold, full-bodied and smooth taste. The modern expression of cognac, D’USSÉ VSOP was curated to be the foundation of creative and premium cocktails and makes for the perfect gift or +1 to any holiday gathering. Find your D’USSÉ VSOP Holiday Gift Box on shelves and at dusse.com.

For more information, please contact [email protected]. 

About D’USSÉ
D’USSÉ [dew-say] is a bold new expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSÉ blends over 200 years of custom with a contemporary optical. Below the experience of Cellar Grasp Agathe Boinot, the youngest feminine Cellar Grasp among the most important cognac properties, D’USSÉ continues to honor its affluent prosperous heritage day riding innovation in Cognac craftsmanship. The D’USSÉ Cognac territory is composed of VSOP (Very Great Worn Faded) and XO (Difference Worn) qualities.

For more info please talk over with www.DUSSE.com

The D’USSÉ® emblem is a part of the portfolio of Bacardi Restricted, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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About Hit-Boy
As one of the music industry’s most sought-after hip-hop producers, California-born Hit-Boy has more than earned his moniker. Born Chauncey Hollis, the multi-talented artist hails from Pasadena and the neighboring inland empire, boasting an impressive roster of credits spanning over thirteen years in the industry, from crafting pop smashes for icons like Beyoncé, Rihanna, and Ariana Grande to producing hit records for heavyweights such as Kanye West, Nas, Kendrick Lamar, Travis Scott, and more. Hit-Boy has solidified his place in contemporary music as the sole producer to gift Jay-Z a diamond record and helping secure Nas his only Grammy win.

Beyond his prowess behind the boards, Hit-Boy is a formidable rapper and songwriter in his own right, having recorded and released seven mixtapes and numerous collaborative albums. In 2021, he clinched his third Grammy for Best Rap Album with “King’s Infection,” further cementing his status in the rap scene.

In a recent creative endeavor, Hit-Boy collaborated with his father, Big-Hit, on the project, “The Fact Is In My Sights,” showcasing his versatility and commitment to innovation. Additionally, his contributions to Beyoncé’s chart-topping track, “Texas Retain ‘Em” underscores his enduring have an effect on in shaping recent track.

SOURCE D’USSÉ

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