ROTTERDAM, Netherlands, March 25, 2025 /PRNewswire/ — Cooking is the extreme inexperienced flag in line with 78% of singles elderly 18-35, with just about two thirds (65%) much more likely to secured with any person on a courting app if they’re concerned with cooking or can prepare dinner, occasion one in 3 (37%) gained’t even imagine courting any person who can’t prepare dinner.

The consequences from a untouched world survey commissioned via international flavour mavens, Knorr, discovered that 3 quarters (75%) of respondents have cooked a meal, occasion one in 3 have realized to prepare dinner (32%) to provoke a love hobby. An important 90% of singles say they’re additionally much more likely to conform to any other life with any person upcoming being cooked an ideal meal.

To backup nation degree up their courting recreation, Knorr has introduced #UnlockYourGreenFlag, a marketing campaign that champions the ability of cooking in order singles in combination. As we navigate purple flags, cooking is one courting ‘inexperienced flag’ that may be depended on – that’s why Knorr is encouraging singles to sing their own praises their cooking pursuits via including it to their courting profiles.

Consistent with the survey, cooking could also be some of the manage pursuits (81%) nation to find sexy, along side a excellent skin care regimen (72%) and being excellent at sports activities (70%). Studying horoscopes (26%), buying and selling crypto (21%) and web hosting a podcast (19%) got here base of the listing of sexy leisure pursuits.

However why is being excellent at cooking so sexy? The analysis seen that almost part of respondents say it presentations self determination (49%), that the individual can glance upcoming others (47%) and that they’re considerate (37%).

Ingenious recipes (49%), including your individual contact to a recipe (44%), excellent slicing talents (39%), and plating ways (33%) have been voted as essentially the most sexy cooking talents to have, occasion Salt Bae seasoning ways (13%) and flambéing (8%) have been much less sexy, coming base of the listing.

On the subject of what you must assemble for life evening, meals with out a seasonings (31%), microwave in a position foods (28%), the rest too highly spiced (23%) and overcooked pasta (22%) have been the largest life evening no-nos.

However singles be warned. Knorr’s survey discovered just about a 5th of singles (17%) admit to exaggerating or mendacity about their cooking talents to provoke a possible suitor, occasion a couple of in ten (13%) have even long gone as far as to shop for meals from a cafe or store and move it off as their very own.

Niek de Rooj, World Masterbrand Director, at Knorr, stated: “With #UnlockYourGreenFlag, Knorr is supporting singles by advocating for the universal green flag that we can all agree on, and that’s cooking. As your wingman in the kitchen, we’re on a mission to tell the world just how powerful it can be – regardless of whether you’re skilled or not, cooking for someone is a great way to demonstrate your creativity, while also helping you to connect with your date and show them you care.

“So, should you’re in search of love – or only a style tester to your original recipe – struggle levelling up your recreation via including cooking on your courting profile.” 

Find out more about the campaign and events on the #UnlockYourGreenFlag TikTok account.

*Research conducted by Censuswide. Sample of 4,001 People, open to dating and aged 18 – 35, including those who are currently using dating apps vs those who are not (1000 in each: Vietnam, India, Argentina and 1001 in Canada). Data collected between 13.12.2024 – 20.12.2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles.

About Knorr

Knorr’s passion for better cooking and eating goes right back to the brand’s beginnings in 1838. Knorr is proud to be the 5th most chosen FMCG brand in the world (according to Kantar World Panel) and Unilever’s largest food brand – built on the promise and the delivery of making good food accessible to all. Knorr products are sold in more than 90 countries around the world and the products are chosen 3.1 billion times per year, in 379 million homes annually. 95% of the vegetables and herbs used, are sustainably sourced, and Knorr is increasingly sourcing ingredients that are grown following regenerative agriculture principles.

Photo: https://mma.prnewswire.com/media/2647428/Knorr_UnlockYourGreenFlag.jpg

SOURCE Knorr