A humorous PSA by F Cancer is highlighting the irony of pet owners being willing to handle dog waste but avoiding their own screening for colorectal cancer. The campaign, titled “Pick up Your Poop,” emphasizes the importance of early detection and prevention for individuals aged 45 and older. The PSA features a lighthearted approach to a serious conversation, encouraging people to understand their risk factors and consult a doctor about screening options. The campaign includes a website, pickupyourpoop.com, where visitors can find information about colorectal cancer screening and even personalize a message urging others to get tested. Sponsored by Exact Sciences, the PSA will be showcased on various media platforms to raise awareness about the importance of early screening for colorectal cancer. Dini von Mueffling Communications Leads PR Efforts for F Cancer, Exact Sciences, and The Community

Dini von Mueffling Communications is at the forefront of public relations for F Cancer, a non-profit organization committed to battling cancer through early detection, prevention, and support for those affected by the disease. With a focus on empowering individuals with knowledge and resources, F Cancer champions colorectal cancer screening in communities nationwide.

Exact Sciences, a prominent provider of cancer screening and diagnostic tests, partners with healthcare professionals and patients to enable proactive decision-making. Building on the success of its Cologuard and Oncotype DX® tests, Exact Sciences continues to innovate in developing solutions for all stages of the cancer journey.

The Community, a global advertising agency established in 2000, operates offices in Miami, New York, Buenos Aires, and Mexico City. Recognized for its culturally authentic creativity, The Community has become a trusted partner for emerging brands, earning accolades from industry leaders like Adweek, Ad Age, and Campaign.

For media inquiries, please contact Katie Goulding at 347-463-4377 or [email protected].

F Cancer’s mission is further supported by the Screening Has Meaning campaign, aimed at raising awareness about the importance of cancer screening. Learn more at https://www.screeninghasmeaning.com/.

In conclusion, Dini von Mueffling Communications plays a pivotal role in amplifying the voices of organizations like F Cancer, Exact Sciences, and The Community, driving meaningful change in the fight against cancer. Join us in spreading the message of early detection, prevention, and support for those affected by this disease.