CleverTap Acquires rehook.ai to Enhance Customer Engagement and Retention
CleverTap, the all-in-one engagement and retention platform, has announced the acquisition of rehook.ai, a Y Combinator-backed startup based in San Francisco and Mumbai, India. This strategic move integrates rehook.ai’s innovative promotions engine with CleverTap’s existing suite of offerings, combining analytics, engagement, and promotions to boost AI-driven campaigns and customer retention.
With rehook.ai now part of CleverTap, brands can leverage a comprehensive solution for managing coupons, discounts, gamification, loyalty programs, and referral initiatives. This acquisition strengthens CleverTap’s position in the market, allowing businesses to create, distribute, track, and optimize diverse promotional campaigns, ultimately increasing conversions and improving user retention.
Anand Jain, Co-founder and Chief Product Officer of CleverTap, expressed excitement about the acquisition, highlighting the enhanced engagement ecosystem that will help businesses drive retention with greater precision. This acquisition opens up new opportunities for cross-selling and upselling integrated promotions management, ultimately maximizing lifetime value and building stronger, more loyal customer relationships.
Akhil Suhag, CEO and Co-founder of rehook.ai, emphasized the shared vision of making promotions smarter, more dynamic, and impactful. By joining forces with CleverTap, rehook.ai gains the scale and reach to bring this vision to a global audience, enhancing personalized promotions with deep expertise in segmentation, real-time analytics, and engagement.
This acquisition solidifies CleverTap’s commitment to evolving beyond pure engagement tools, creating a complete customer retention ecosystem that unites data, insights, and incentives within one powerful framework. The integration of rehook.ai’s capabilities will enable CleverTap customers to trigger timely offers based on user behavior and context, fostering meaningful customer relationships.
CleverTap is a leading customer engagement platform trusted by over 2000 brands worldwide. Backed by investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco with a global presence across major cities.
In conclusion, the acquisition of rehook.ai by CleverTap marks a significant milestone in the evolution of customer engagement and retention strategies. By combining forces, these two companies are setting a new standard for AI-driven, personalized marketing that delivers measurable business impact. This move underscores CleverTap’s commitment to providing innovative solutions that empower businesses to build lasting and valuable relationships with their customers.
