Cineverse, a next-generation entertainment studio, announced the hiring of Tim Russell as Senior Vice President, Direct Advertising Sales and the promotion of Terry City to Executive Vice President, Direct Advertising Sales. Russell, with 30 years of experience in senior sales executive roles, brings expertise from companies like Sabio Holdings, Turner Broadcasting, Comcast, and more. City, an industry veteran with over 20 years of experience, has held executive positions at various media companies. Their appointments aim to support ad sales growth across Cineverse’s media solutions and offerings for brands. City expressed optimism about expanding the sales team and pursuing partnership opportunities following a successful direct sold ad revenue period. Tim’s experience in the tech and TV industries will be instrumental in driving our ad sales success to new heights.
Cineverse has experienced significant revenue growth since the introduction of its Cineverse 360 ad platform. The company’s total revenue for the third quarter of fiscal year 2025 reached $40.7 million, marking a remarkable 207% increase from the previous year.
The addition of Tim to our team follows the recent hires of Laura Schumer and Ben Cabonargi as Directors of Podcast Sales. Together, they are leading the charge in direct ad sales for the Cineverse Podcast Network, a top-10 podcast network with over 35 audio series and 75 million downloads.
Cineverse’s advertising offerings, including the c360 ad-tech platform, provide a unique opportunity to reach dedicated fandoms across various channels. From audio opportunities on the Podcast Network to display, social, and CTV advertising, Cineverse offers scalable marketing solutions to engage audiences effectively.
As a next-generation entertainment studio, Cineverse is committed to empowering creators and delighting fans with a diverse range of content. With over 71,000 premium films, series, and podcasts, Cineverse connects audiences with captivating stories through cutting-edge innovation.
In conclusion, Cineverse continues to innovate and expand its reach in the entertainment industry. With a focus on delivering quality content and engaging audiences, Cineverse is poised for continued success in the future. Explore Cineverse’s offerings today and join us on our journey to redefine entertainment experiences.
