Build-A-Bear Scores New Exclusive Partnership Deal with Super Bowl LVIII Champion Kansas City Chiefs
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Build-A-Bear Scores New Exclusive Partnership Deal with Super Bowl LVIII Champion Kansas City Chiefs


And Expands 20-Year NFL Licensed Co-Branded Product Lineup to Include Every Team

ST. LOUIS, Sept. 5, 2024 /PRNewswire/ — Build-A-Bear Workshop, Inc. (NYSE: BBW), announced today an exclusive multi-year deal with the back-to-back Super Bowl Champion Kansas City Chiefs. Among other ongoing brand building opportunities, Build-A-Bear will be the presenting partner of both the popular team mascot, “KC Wolf,” and the Chiefs digital Fan Cam experience focused on game attendees tagging themselves in a high-resolution, full-stadium picture as well as locating a Build-A-Bear in the stands during each home game for the chance to win a special prize. This collaBEARation between the two Missouri-based organizations also makes Build-A-Bear the “official bear” brand of the storied team.