A One-Day Immersive Experience Showcasing the Future of Seamless Travel with Cutting-Edge Technology, Exclusive Speaker Panels, and Interactive Engagements
LOS ANGELES, March 5, 2025 /PRNewswire/ — TDW+Co, in partnership with Alaska Airlines and Hawaiian Airlines, is set to unveil a one-of-a-kind interactive experience at the South by Southwest festival in Austin, TX. This event is designed to captivate the next-gen and technophile audience of both airlines, offering a glimpse into the future of seamless travel while bringing their brands to life through innovative storytelling.
The immersive activation will take place at Inn Cahoots in Austin, transforming the venue into a hub of cutting-edge advancements in the airline industry. Attendees can expect live tech demos, curated panels, and hands-on experiences that showcase the latest innovations from Alaska Airlines and Hawaiian Airlines.
Julie Lee, CEO of TDW+Co, expressed excitement about the collaboration, stating, “Alaska Airlines is revolutionizing the travel experience, and we are thrilled to showcase their innovations in Austin. This event promises to inspire visitors to plan their next trip before the night is over.”
The event will feature live demonstrations of Alaska Airlines’ electronic bag tag, powered by BAGTAG, and BagsID’s AI-powered baggage recognition technology. Attendees can also participate in the “Vibe Quiz” to discover their ideal travel style and destination, as well as experience the “Future Gate Vision” highlighting a commitment to seamless airport experiences.
Bernadette Berger, Director of Innovation at Alaska Airlines, emphasized the importance of storytelling and technology in shaping the future of travel. She stated, “Austin provides the perfect backdrop to share our innovation stories, showcase our technological advancements, and explore how technology will continue to transform travel.”
The Alaska Airlines x Hawaiian Airlines Branded House will be open for a limited time from 1 p.m. to 7 p.m. CST. Interested individuals can secure their spot and stay updated on event details by visiting https://alaskaairhawaiianairhouse.splashthat.com.
ABOUT TDW+Co
TDW+Co is a purpose-driven agency dedicated to helping brands authentically connect with communities. As a certified minority-owned company, TDW+Co is led by a female majority and boasts a diverse workforce. The agency believes in achieving business objectives while positively impacting communities.
ABOUT Alaska Airlines + Hawaiian Airlines
Alaska Airlines, Hawaiian Airlines, and Horizon Air are subsidiaries of Alaska Air Group, serving over 140 destinations across North America, Latin America, Asia, and the Pacific. Guests can book travel through alaskaair.com and hawaiianairlines.com, earning and redeeming miles for travel to over 1,000 worldwide destinations. Alaska Air Group is listed on the New York Stock Exchange as “ALK.”
For media inquiries, contact Julie Lee at 847-867-1029.
SOURCE TDW+Co
In conclusion, the one-day immersive experience by TDW+Co in collaboration with Alaska Airlines and Hawaiian Airlines promises to showcase the future of seamless travel through cutting-edge technology and interactive engagements. The event aims to inspire innovation and redefine the guest experience in the airline industry. Attendees can expect live demos, curated panels, and hands-on experiences that highlight the brands’ commitment to innovation and customer satisfaction. Don’t miss out on this exclusive opportunity to explore the future of travel and experience firsthand the exciting advancements from Alaska Airlines and Hawaiian Airlines.
