The record-breaking billboard, which spans over seven-stories and has 10,000 square feet of signage, displayed an impressive array of logos from law firms across the country. This unique campaign is a testament to ADSQUIRE’s innovative approach to legal advertising, pushing the boundaries of traditional marketing and demonstrating the power of creativity in legal advertising.

“We are incredibly proud to break this world record and create a platform where law firms can come together to amplify their presence,” said Anthony Higman, CEO of ADSQUIRE. Our goal for this campaign was to call attention to some big shifts that we are seeing happen in legal advertising. The Internet is still the #1 or #2 source for lead generation for lawyers after referrals; however, as big tech has switched to all AI in the past 3 years, results for firms are getting more expensive and less targeted over time. Because of this we are seeing a big shift in ad budgets with more and more of law firms’ advertising budgets moving to branding and out of home advertising over the last few years. In fact, as referenced by a recent story on this in Philadelphia Magazine titled “Billboard Wars” Law firm billboard advertising spends have increased by 62% since 2019. This in tandem with law firm consolidation due to the changing ad ecosphere means that law firm branding is becoming an even more important factor for all law firms across the US”

“Lawyers are super tuned into market shifts, and if one source stops producing or changes, they are quick to shift budgets. We have seen this happening, so we are dedicated to coming up with creative solutions that work for law firms of all sizes. Don’t get me wrong, we have PPC for lawyers and LSA for lawyers on lock, and are known as the world’s top experts in this field — but as Google has been increasing prices for law firm advertising as they increase their capital expenditures to relay the infrastructure of internet for AI, if you’re not increasing your budgets online, you’re likely losing some cases and looking elsewhere for effective marketing options. We still very much see this as a “yes, and” situation and think that law firms should keep a substantial portion of their ad budgets online during this change period, because where there is disruption there is also always great opportunity. However, we have also added other options to our arsenal for effective and targeted branding because of the shift. We do this through our partnership with Vistar, which provides us access to all digital screens worldwide, as well as through YouTube and OTT advertising options”

The record-breaking billboard campaign was launched in Times Square, a prime area known for its high traffic and visibility. By using cutting-edge digital technology, ADSQUIRE was able to display over a thousand law firms in a seamless, engaging format, allowing each firm to maintain its unique branding while contributing to a collective message of legal marketing expertise.

This feat is just the latest in a series of pioneering efforts by ADSQUIRE to reshape the way law firms approach digital marketing. From innovative SEO strategies to custom online advertising solutions, ADSQUIRE continues to lead the charge in helping law firms stand out in an increasingly competitive market.

This world record campaign has already garnered significant media attention, with industry leaders praising the creativity and boldness of their approach. ADSQUIRE’s ability to combine innovation with practicality is helping redefine how law firms can engage with potential clients on a larger, more visible scale.

About ADSQUIRE

ADSQUIRE is a premier digital marketing agency specializing in helping law firms reach their target audiences through innovative advertising solutions. With a focus on data-driven results, cutting-edge technology, and customized strategies, ADSQUIRE empowers law firms to grow their client base and increase visibility. Whether through pay per click advertising, social media, search engine optimization, or unique branding strategies, ADSQUIRE is dedicated to delivering measurable outcomes for every law firm.

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SOURCE ADSQUIRE