Storyteq Recognized as Leader in Gartner’s Magic Quadrant for Content Marketing Platforms for Third Consecutive Year
London, March 13, 2025 /PRNewswire/ — Storyteq, the patented marketing technology from Inspired Thinking Group (ITG), has once again been named a leader in Gartner’s Magic Quadrant for Content Marketing Platforms for 2025, marking the third consecutive year in this position.
Gartner identified Storyteq as a Leader based on its Comprehensive Vision and Execution Capabilities, recognizing it as the most forward-thinking technology provider in the Magic Quadrant.
This latest recognition comes after Storyteq was also named a Leader in Gartner’s 2025 Magic Quadrant for Digital Asset Management, making it the only provider recognized as a Leader in both reports.
Storyteq enables brands to quickly and efficiently implement high-quality marketing campaigns, giving teams the ability to plan, create, manage, and optimize content seamlessly through an AI-based platform.
The term “Halo content” by ITG refers to intelligent content that contains all relevant marketing data. Storyteq leverages AI techniques to understand, suggest, and create the perfect resource for each customer interaction.
“We are immensely grateful to Gartner for this recognition, especially for being named Leaders for the third consecutive year,” said Andrew Swinand, CEO of ITG. “Content is the primary challenge facing brands today: not just delivering higher volumes, but intelligent and personalized content, specific to each channel and context, to truly connect with customers.”
“With its AI-based capabilities, we believe we are empowering global brands to achieve just that, while enhancing the speed and efficiency of content creation in their teams and processes.”
Storyteq supports major brands worldwide in delivering impactful omnichannel marketing campaigns, including Heineken, Haleon, ASOS, JLR, and Comcast.
“Through Storyteq, we empower brands to make content their competitive advantage,” noted Guido Derkx, CEO and co-founder of Storyteq. “Our content marketing platform accelerates content creation, allowing brands to scale efficiently and effectively while reducing costs. With AI-based automation, we help our clients connect with their customers in increasingly meaningful ways, adding nuance and value to every resource created.”
About Storyteq
Storyteq has been named a Leader in Gartner’s Magic Quadrant for Content Marketing Platforms (CMP) in 2023, 2024, and 2025. This AI-based platform allows brands to automate the creation, management, and optimization of intelligent and high-quality content at scale. Leading companies such as Heineken, Mentos, Renault, Haleon, and others use Storyteq in their content production to increase revenue and reduce costs.
About Inspired Thinking Group (ITG)
ITG is the leading Halo content partner for companies worldwide. It simplifies marketing complexity and provides agile, AI-based content quickly and at scale to drive business growth and reduce marketing costs. Clients include Heineken, Microsoft, Samsung, Haleon, KFC, John Lewis Partnership, and many more. ITG has over 2,000 employees in its global offices, and its Storyteq platform has been recognized by Gartner as a global leader.
In conclusion, Storyteq’s consistent recognition as a leader in content marketing platforms by Gartner underscores its innovative approach and commitment to empowering brands with AI-driven solutions. By providing intelligent and personalized content at scale, Storyteq helps brands connect with customers in meaningful ways, driving business growth and efficiency. Explore Storyteq’s platform to see how it can enhance your marketing efforts and deliver impactful results.
